Friday, June 21
8:00 am - 5:00 pm Registration Open; Badge Pick Up
8:00 am - 5:00 pm Food Export Buyers Mission
Saturday, June 22
7:00 am - 6:00 pm Registration Open; Badge Pick Up
8:00 am - 5:00 pm Food Export Buyers Mission
9:00 am - 4:00 pm SFA Hub Open
9:00 am - 4:00 pm Press Office Open
Various Hours Retail Store Tours (additional registration required)
12:00 pm - 1:00 pm Complimentary Exhibitor Lunch
4:00 pm - 5:00 pm Supplier Diversity Meet & Greet (invite only)
Sunday, June 23
7:00 am - 5:00 pm Registration Open; Badge Pick Up
8:00 am - 5:00 pm Press Office Open
8:00 am - 12:30 pm Maker Prep Day 1 (ticketed only)
9:00 am - 5:00 pm SFA Hub Open; Complimentary Exhibitor Coffee 9 am - 10 am
9:45 am - 10:00 am Ribbon Cutting; Show Opening
10:00 am - 5:00 pm Exhibit Hall Open (9:30 am early access Halls D & E)
10:00 am - 5:00 pm Fancy Meeting You Here sit-downs
11:00 am Talks and Presentations Begin at all Session Stages
5:00 pm - 6:00 pm 5 Boro Block Party
Monday, June 24
8:00 am - 5:00 pm Registration Open; Badge Pick Up
8:00 am - 5:00 pm Press Office Open
8:00 am - 10:30 am Maker Prep Day 2 (ticketed only)
9:00 am - 5:00 pm SFA Hub Open; Complimentary Exhibitor Coffee 9 am - 10 am
9:00 am - 9:30 am Broker Breakfast (invite only)
10:00 am - 5:00 pm Exhibit Hall Open (9:30 am early access Halls D & E)
10:00 am - 5:00 pm Fancy Meeting You Here sit-downs
11:00 am Talks and Presentations Begin at all Session Stages
11:00 am - 12:00 pm Keynote: Jason Buechel, Whole Foods Market
7:00 pm - 10:00 pm 2024 sofi Awards Gala (ticketed only)
Tuesday, June 25
8:00 am - 2:00 pm Registration Open; Badge Pick Up
8:00 am - 3:00 pm Press Office Open
8:00 am - 10:30 am Maker Prep Day 1 (ticketed only)
9:00 am - 5:00 pm SFA Hub Open; Complimentary Exhibitor Coffee 9 am - 10 am
10:00 am - 5:00 pm Exhibit Hall Open (9:30 am early access Halls D & E)
10:00 am - 5:00 pm Fancy Meeting You Here sit-downs
11:00 am Talks and Presentations Begin at all Session Stages
* All events and locations are subject to change