About Winter FancyFaire*
Why Did SFA Create Winter FancyFaire*?
It’s a great question!
First, because we’ve been listening. We heard from our maker members, show attendees, and others that they wanted something different from our first-of-the-year event.
Second, because the specialty food industry is changing. The people who work in the industry are changing—adapting and evolving. The trade show SFA offers them should, too.
We heard your concerns, needs, and goals, and we worked hard to build an event that delivers meaningful solutions.
Upcoming Show Dates
Winter FancyFaire* 2026
January 11-13, 2026
San Diego
Winter FancyFaire* 2027
January 17-19, 2027
San Francisco
Winter FancyFaire* 2028
January 23-25, 2028
San Francisco
Winter FancyFaire* 2029
January 14-16, 2029
San Diego
Winter FancyFaire* Was Created Around Five Strategic Objectives
Elevate the Ecosystem
Delivering value for every event participant based on their unique needs and goals.
Transform Trends
Beginning with the Trend of the Year announcement and permeating all activations.
Level-Up Local
Harnessing the local San Diego food community and culture to enhance participants’ experiences.
Simplify to Sensationalize
Streamlining how business gets done and eliminating barriers to ROI & ROT.
Feel the Fancy
Emphasizing ways to have fun while doing business through first-class, a “little bit extra” opportunities.
