About Winter FancyFaire*
Why Did SFA Create Winter FancyFaire*?
It’s a great question!
First, because we’ve been listening. We heard from our maker members, show attendees, and others that they wanted something different from our first-of-the-year event.
Second, because the specialty food industry is changing. The people who work in the industry are changing—adapting and evolving. The trade show SFA offers them should, too.
We heard your concerns, needs, and goals, and we worked hard to build an event that delivers meaningful solutions.
Winter FancyFaire* Was Created Around Five Strategic Objectives
Elevate the Ecosystem
Delivering value for every event participant based on their unique needs and goals.
Transform Trends
Beginning with the Trend of the Year announcement and permeating all activations.
Level-Up Local
Harnessing the local San Diego food community and culture to enhance participants’ experiences.
Simplify to Sensationalize
Streamlining how business gets done and eliminating barriers to ROI & ROT.
Feel the Fancy
Emphasizing ways to have fun while doing business through first-class, a “little bit extra” opportunities.
