All the value a traditional trade show delivers—and then some. Booking a booth at Winter FancyFaire* puts your product in the spotlight at the start of the year, just when the industry is looking for the new, the inspiring, the next big thing.
Our Attendees Authorize Spending for Sizable Budgets
Showcase Your Products in New Settings
Exhibit and sample your way, both within your booth and beyond it. Choose the best settings for your products to shine and get in front of your target audience in new ways.
Onsite Sponsorships
SFA has created a wide range of opportunities to help exhibitors boost their visibility during the three days of Winter FancyFaire* action. Browse based on your unique goals and discover options for every budget.
Expanded Experiences
Take your products beyond the Exhibit Hall and sample in non-traditional, high-impact settings: in top San Diego restaurants, at exclusive buyer gatherings, and during community-focused events that celebrate food culture.
Click through to explore the opportunities!
Get In the 2026 Trends Conversation
Be there as Winter FancyFaire* helps define what’s next in food through the 2026 Trend of the Year, the new sofi Awards, and more.
Trend of the Year
Which consumer-driven trend will have the biggest impact on 2026? Find out at the First Night Celebration!
sofi Awards
Gold Award and Grand Honors winners will be announced live in a special ceremony.
Industry Outlook 2026
Be the First to see SFA's latest research and projections in a special Monday-morning keynote session.
Join a Growing List of Confirmed Buyers
Meet the Exhibiting Brands
Get Found by the Right Attendees
We've incorporated new technologies and are using data to help you meet with the right buyers, investors, and press, so you maximize ROI and ROT.
New Event App
The Winter FancyFaire* app is built on a new system and offers enhanced tools. Exhibitors gain earlier access to buyer insights, leads, and meeting requests. Plus: interactive maps, better networking tools, and more.
“Ask Sofie” AI Chatbot
Your personal event liaison, offering instant answers, recommendations, and smarter support with real-time event data and expanded SFA content. Chat with Sofie on the SFA website or in the event app.
Personalization
Planning your show is easier than ever, with suggestions for sessions and more based on your unique business. Plus, enjoy new and easy ways to connect with the right buyers before, during, and after the event.
Insights & Data
See which buyers viewed your profile, products, or booth—and use that intelligence for follow-up. On the buyer side, attendees gain new insights into their activity, streamlining post-show connections and deal-making.
How Can Winter FancyFaire* Help Grow Your Business?
Inquire About Exhibiting
Domestic Companies
International Companies and International Pavilions
Contact for non-U.S. based companies looking for information on SFA, including Fancy Food Show, membership, etc.
Mimo Boulefrakh
Manager, Global Accounts
646-878-0151
[email protected]
Partner Pavilions, Incubator Village and Sponsorships
Contact today to discuss corporate sponsorship opportunities and Partner Pavilions at our events.
Sue Khawaja
Manager, Partnerships & Sponsorships
646-878-0115
[email protected]