The Winter FancyFaire* Exhibitor Experience
All the value a traditional trade show delivers—and then some. Booking a booth at Winter FancyFaire* puts your product in the spotlight at the start of the year, just when the industry is looking for the new, the inspiring, the next big thing.
Our Attendees Authorize Spending for Sizable Budgets
63%
of attendees are verified buyers
90%
make or recommend purchases
55%
annual revenue over $5 million
29%
owner, CEO, president
19%
VP, GM, director
Showcase Your Products in New Settings
Exhibit and sample your way, both within your booth and beyond it. Choose the best settings for your products to shine and get in front of your target audience in new ways.
Onsite Sponsorships
SFA has created a wide range of opportunities to help exhibitors boost their visibility during the three days of Winter FancyFaire* action. Browse based on your unique goals and discover options for every budget.
Expanded Experiences
Take your products beyond the Exhibit Hall and sample in non-traditional, high-impact settings: in top San Diego restaurants, at exclusive buyer gatherings, and during community-focused events that celebrate food culture.
Click through to explore the opportunities!
Who Attends
Join 2027 Exhibitors
Get Found by the Right Attendees
We've incorporated new technologies and are using data to help you meet with the right buyers, investors, and press, so you maximize ROI and ROT.
New Event App
Get ahead of the game with buyer insights and meeting requests. Plus: enhanced company profiles, better networking tools, and interactive maps.
“Ask Sofie” AI Chatbot
Get instant answers, recommendations, and smarter support across a wide range of topics. Chat with Sofie on the SFA website or in the event app.
Personalization
Your app includes networking and session recommendations based on YOUR unique business and goals.
Insights & Data
See which buyers viewed your profile, products, or booth—and use that intelligence for follow-up and deal-making during and after the show.
New Sponsorship Opportunities Available!
Explore sponsorship opportunities at the Winter FancyFaire* and elevate your brands visibility in front of thousands of qualified buyers.
View Sponsorship Opportunities
How Can Winter FancyFaire* Help Grow Your Business?
Inquire About Exhibiting
Domestic Companies
International Companies and International Pavilions
Contact for non-U.S. based companies looking for information on SFA, including Fancy Food Show, membership, etc.
Mimo Boulefrakh
Manager, Global Accounts
646-878-0151
[email protected]
Partner Pavilions, Incubator Village and Sponsorships
Contact today to discuss corporate sponsorship opportunities and Partner Pavilions at our events.
Sue Khawaja
Manager, Partnerships & Sponsorships
646-878-0115
[email protected]