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Welcome to the Specialty Food Association, where we create, connect, support, and share the extraordinary experience of specialty food with the world. Join for access to exclusive membership benefits.

Market Hall Foods' Robinson Discusses How She Buys

Wendy Robinson, program manager and senior buyer at Market Hall Foods shared what she looks for when sourcing new products, during the How I Buy session at(...)

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Member Announcements

We know you’re busy, so we put everything you need to know about the specialty food industry in one place. Our Maker Prep course offers guidance, community, and educational resources to help you succeed.

 

Membership Video

Learn about SFA Membership with this quick video

 

fancy food show
fancy food show
fancy food show

SFA Community Hub

The Specialty Food Association's online SFA Community is a collaborative space for SFA members and member candidates to create, and to connect, support, and share the extraordinary experience of specialty food with each other. Members and member candidates can join the discussion by asking a question and helping others get the answers they need.

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2023 sofi™ Awards
The 2023 sofi™ Awards are now open!
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Top News

Researchers Discuss Foodservice, Retail Trends

Researchers Discuss Foodservice, Retail Trends

Consumers have had to navigate a complex economic environment as social and political factors have added further stress to the customer journey. “It’s been a really rough 18 months for consumers,” s…

Happening Today at the Winter Fancy Food Show

Happening Today at the Winter Fancy Food Show

The Winter Fancy Food Show Floor is open today from 10 a.m. to 4 p.m. Early access will be granted at 9:30 a.m. at W2 and W4 entrances for distributor buyer members, retail members, broker members, f…

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