Congratulations, 2027 sofiā„¢ Award Finalists!

See the 75 products advanced as finalists for sofi Gold Awards and three for the Outstanding Packaging Award. Winners will be revealed live at Winter FancyFaire* in January!

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New! Member Resource Library

SFA members have exclusive access to this Library, 365 days a year. Browse and download Trend Reports, Quick Guides, and more tools to support business growth, all in one place.

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Get Involved with Good Food in 2027

SFA is proud to offer the Good Food community diverse opportunities to share, promote, and celebrate their responsibly made food and beverage products: the Awards, Mercantile, and new Good Food Qualification designation.

Download the Guide to Good Food in 2027

Our new two-page resource outlines how to participate in the Good Food Awards and Mercantile events in 2027, and explains how Good Food Qualification helps SFA members stand out to values-focused buyers.

About SFA

The SFA staff
Hello! We are the Specialty Food Association (SFA)

The Specialty Food Association is a non-profit trade group within the $219-billion specialty food industry. Founded in 1952 and representing more than 4,000 businesses, SFA produces events, programs, and education to support, connect, and champion our diverse member community. We proudly represent food makers, buyers, importers, distributors, and more from all over the world and all walks of life.

Member Exclusive Resources

Member Exclusive Resources
Exclusive Education and Insights for SFA Members

Stay ahead in the specialty food industry with exclusive access to expert-led webinars, practical resources, and strategic insights—created just for SFA members. From food safety to sales strategy, our member-only education is designed to help you grow your business, sharpen your skills, and stay informed.