Registration

Join us in sunny San Diego to kick off a new year in food, together.


Attendees

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Get a First look at new products, trends, and ideas. 

Press 

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Start the year with an inside look at where food’s headed.

Exhibitors

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Member Pricing

Non-Member Pricing

Business Qualifications

  • A physical or online retail business that sells food products from multiple food and beverage brands directly to consumers. Businesses that exclusively sell their own branded products do not qualify under this category, please refer to the Food Manufacturer/Producer category. If you are an e-commerce platform provider, please refer to the Business Services category.


    If you ONLY SELL ONE MANUFACTURER'S PRODUCT LINE, see Manufacturer/Producer.

    If you are an E-COMMERCE PLATFORM PROVIDER, see Business Services.

    Primary Business Sub-category

    Convenience Store
    Department Store
    Discount Retailer
    Drug Store/Pharmacy
    E-tailer/Mail Order
    Independent Grocer
    Mass Merchant/Wholesale Club
    Natural/Organic/Health/Co-op
    Specialty Stores
    Supermarket Chains
    Retail: Gift Baskets, Corporate
    Retail: Candy, Confections
    Retail: Coffee, Teas, Etc.
    Retail: Bakery, Etc.
    Retail: Deli or C-Store
    Retail: Wines/Liquors
    Retail: Cookware/Housewares
    Retail: Other - Specify Retail Business Type

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) 
    • Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

     

    Acceptable Business Credentials

    Must be current and include at least one of the following:
    - Active website link that directly sells finished consumer-ready food products from multiple manufacturers products to a retailer or foodservice company.
    - Product catalog showing brand selection as well as multiple product lines
    - Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor. Purchase orders and handwritten invoices are not accepted. Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
    You may omit pricing information (Optional).

    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.

  • A business that sources finished, consumer-ready food products from international markets for resale in the domestic market. To qualify under this classification, you must be a third-party importer of multiple manufacturers’ product lines, beyond any brands owned by your company.

    If your business produces or distributes food-related commodities, ingredients, spices, or unfinished products, please refer to the Food Manufacturer/Producer category.

    If your company offers transportation, warehousing, or logistics services, see Business Services.

    If your company provides support with regulations, licensing, or compliance, also refer to Business Services.

    Primary Business Sub-category

    Distributor (Foodservice)
    Distributor (To Retailers)
    Exporter
    Grocery Wholesaler

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active website link that directly sells finished consumer-ready food products from multiple manufacturers products to a retailer or foodservice company.
    • Product catalog showing brand selection as well as multiple product lines
    • Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor. Purchase orders and handwritten invoices are not accepted. Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
    • You may omit pricing information (Optional).

    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.

  • A business that sources finished, consumer-ready food products from international markets for resale in the domestic market. To qualify under this classification, you must be a third-party importer of multiple manufacturers’ product lines, beyond any brands owned by your company.

    If your business produces or imports food-related commodities, ingredients, spices, or unfinished products, please refer to the Food Manufacturer/Producer category.

    If your company offers transportation, warehousing, or logistics services, see Business Services.

    If your company provides support with regulations, licensing, or compliance, also refer to Business Services.

     

    Primary Business Sub-category

    Importer

    Acceptable Employment Credentials

    Must be current and include one of the following:
    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

    Acceptable Business Credentials

    Must be current and include at least one of the following:
    • Active website link that directly sells finished consumer-ready food products from multiple manufacturers products to a retailer or foodservice company.
    • Product catalog showing brand selection as well as multiple product lines
    • Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor. Purchase orders and handwritten invoices are not accepted. Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
    • You may omit pricing information (Optional).
    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
  • An individual, business or institution engaged in the preparation and sale of prepared food directly to the end consumer. This classification includes restaurants, caterers, and hospitality businesses, as well as institutional foodservice providers in settings like schools, hospitals, government facilities, and corporate dining operations.

    Primary Business Sub-category

    Caterer
    Full Service Restaurant: Chain
    Full Service Restaurant: Fine Dining
    Full Service Restaurant: Independent
    Hotel and Lodging
    Institutional/Commercial Dining Services
    Limited Service Casual
    Limited/Quick Serve Restaurant
    Meal Kits
    Foodservice: Hospital/Healthcare/Military
    Foodservice: School/School Distric/University
    Foodservice: Resort/Casino/Cruise Ship/Airline
    Foodservice: Corporate Dining Services/Private Chef
    Foodservice: Clubs: Country/Membership/Health
    Foodservice: Other - Specify Foodservice Buisness Type

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active website link to menu or catering services provided
    • Current Food & Beverage License (must be a copy of the document itself)
    • Two (2) recent wholesale invoices from different manufacturers billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor. Purchase orders and handwritten invoices are not accepted. Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
    • You may omit pricing information (Optional).

    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.

  • An individual or business involved in producing and developing food, beverage, or related products within the specialty food industry. This includes companies that manufacture finished goods, produce or distribute food commodities, raw ingredients, or semi-finished products (including import/export), brand owners using co-packers or private label, and farmers or growers supplying raw agricultural products. Contract manufacturers producing for third-party brands also falls under this classification.

     

    Primary Business Sub-category

    Manufacturer/Producer
    Startup Manufacturer
    Brand/Private Label
    Ingredient Supplier/Distributor

    Acceptable Employment Credentials

    Must be current and include one of the following:
    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

    Active Business Credentials

    • Active Website describing manufacturing process, brand or product.
    • Product catalog
    • Letter of Intent from Lawyer or Bank-must state business type as well as anticipated open date. (Only acceptable for new businesses - Startup Manufacturer)

     
  • An individual or business operating within the food industry on behalf of others providing advocacy, industry resources, business development support, and market access services to food producers and brands. This category includes food brokers/sales reps, government and trade agencies, non-profit associations, and incubator kitchens.

    Primary Business Sub-category

    Association/Non-Profit
    Food Broker/Sales Rep (Specialty, Grocery, Foodservice, Gift, Military or Other)
    Govt/Trade Organization
    Incubator Kitchen
    Pavillion Organizer

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website that provides information detailing primary business activity and function(s)
    • Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID, or company formation documents)
    • Current brokerage agreements from multiple manufacturers signed and dated by all parties.
  • An individual or business that offers products or services supporting the operations and commercial activities of retailers, distributors, foodservice providers, and/or manufacturers in the food industry. This category includes, but is not limited to, packaging, logistics, marketing, brand development, and consulting services.

    Primary Business Sub-category

    Advertising/PR
    Brand Management
    Consultant (Business or Individual)
    Equipment/Machinery
    Facility Service & Supplies
    Financial Services/Insurance/Legal
    Food Safety/Labs/Product Testing
    Logistics/Warehouse/Freight
    Packaging/Printing
    Marketing
    Media/Publications
    Food Delivery Service
    Technology/Software
    Business Services: Other

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website that provides information detailing primary business activity and function(s)
    • Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID, or company formation documents)
  • An individual or business primarily engaged in funding and supporting other businesses, typically through venture capital, private equity, or angel investing. Your core function involves funding businesses in exchange for equity or financial return. To qualify under this classification, you or your company must be the principal investor not advising on or facilitating investments on behalf of others.
     

    Primary Business Sub-category

    Investor

    Acceptable Employment Credentials

    Must be current and include one of the following:
    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)

    Acceptable Business Credentials

    Must be current and include at least one of the following:
    • Active Website that provides information detailing primary business activity and function(s)
    • Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID, or company formation documents)


     
  • Student
    An individual currently enrolled in an accredited higher education institution , with a concentration in the food industry or a related field of study. To qualify under this classification, you must register under your academic institution.

    Faculty
    An individual currently employed by an accredited higher education institution in a teaching or research capacity, with a focus on the food industry or a related field of study. To qualify under this classification, you must register under your academic institution.

    Primary Business Sub-category

    Student
    Faculty

    Acceptable Employment/Enrollment Credentials

    Must be current and include all of the following:
    Faculty
    • School email address
    • School ID

    Students
    • School email address
    • School ID
    • Official Enrollment Verification Letter or Current Transcript/Schedule showing matriculation

    Acceptable Business Credential

    • Active School Website detailing primary business activity and function(s)