Hosted Buyer Program

Do you purchase for the retail, foodservice, distributor, or importer channels of the food industry?

You may qualify for the SFA Hosted Buyer Program!

About The Program

The goal of the Hosted Buyer Program is to encourage first-time attendees to the Summer Fancy Food Show, while also supporting well-established retail and distributor organizations by facilitating the participation of more members of their purchasing teams.

Hosted Buyers Receive

  • Complimentary event registration
  • Hotel stay
  • Travel allowance to ease travel in the city
  • Early access to the exhibit hall during each day of the Show
  • A special invite to the Buyer Welcome Reception
  • Access to dedicated meeting rooms
  • Access to The Buyers' Lounge on the Show Floor

Interested buyers may also contact Michelle McDonald directly for more information: [email protected]

Apply Now

Please note: Manufacturers do not qualify for the Hosted Buyer Program, as the program is specifically designed to connect retailers, foodservice attendees, and distributors.

SFA covers all of the buyer's hotel costs and provides a travel allowance to ease travel in the city.

  • Retail-inspired, Professionally merchandized. Browse, touch, and scan exhibitor products. 

    Fancy Bodega

  • Your one-stop-shop for new-to-market products, first-time exhibitors, and startups.

    Debut District

  • Discover high-quality products and responsible producers aligned with consumer values. 

    Good Food Mercantile

  • Taste the newest and best food and beverages by location in these curated showcase areas.

    Country & State Pavilions

  • The Main Stage and Big Idea Stage host must-see programming to hone your competitive edge.

    Expert-Led Sessions