Exhibitors happily talking with attendees
summer fancy food show nyc 2026
Cheerful speaker

The Exhibitor Experience 

 Bright lights, big city, and thousands of buyers: every year, the Summer Fancy Food Show brings the industry together in New York City for three days of discovery and deal-making. 


Become an Exhibitor
Download 2026 Buyer List


 With more than 7 in 10 attendees being buyers, investors, and press, this is the show where business gets done. 

 Plus, exhibitors enjoy complimentary onsite benefits to support business growth and success.  

Anticipated Audience, 32,000 executives, founders, and more

86% make or recommend purchases

50% annual revenue over $5 million

31% Owner, CEO, President

16% VP, GM, Director

20.3% Buyer, Purchasing, Merchandising, Manager

Hear From Exhibitors

  • "An incredible first experience! I gained invaluable feedback, meaningful connections, and confidence in my brand's direction."

    - Shaakira DeLoatch, Founder, Ginja Snap

  • "It’s hard to overstate what this platform means for small businesses and founders. Thank you Specialty Food Association for creating opportunities like this and for all the meaningful work you do for our industry."

    - Yao Zhao, Founder, 50 Herz Tingly Foods

  • "The SFA does such a fantastic job of creating an environment where real and meaningful conversations happen. The buyers who attended the Summer Fancy Food were engaged and genuinely curious about our products. If you are a specialty food brand looking to get in front of the right people, this is the show to be at!"

    - Michelle Valdez-Wilton, Founder, Date Better Snacks

  • “The show was great and we truly appreciate the SFA for giving us this opportunity to showcase our brand and connect with buyers, influencers, investors and more. ”

    - Shauna Vo Pulayya, Co-Founder, West Indies Pepper Sauce

  • "What a week. 6 events. Countless buyer and investor meetings. So many incredible conversations with founders, retailers, and partners. We’re leaving inspired, energized, and more excited than ever for what’s ahead."

    - Liana Krasnow, Founder, NooDoo

Who Attends? 

American Airlines Costco meijer Shop Rite Sobeys Starbucks Walmart Wawa Wegmans
Aldi Blue Apron macys Misfits Market sodexo Sysco Target The Fresh market Whole Foods Market
Ace Natural Caraluzzies Fresh Thyme Market Hello Fresh milk Panera Bread Publix sam's club Williams Sanoma

 An Event App to Boost Your ROI

Browsing, connecting, and planning for a productive show have never been easier. 


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Insights & Data

Inquire About Exhibiting


Domestic Companies

Map of USA


Justin Melendez
Manager, Exhibits & Sponsorships
646-878-0122
[email protected]
Kevin McGhee
Manager, Exhibits & Sponsorships
646-878-0114
[email protected]
Reta Martin
Manager, Exhibits & Sponsorships
646-878-0135
[email protected]

International Companies and International Pavilions

Contact for for information about SFA, including trade shows, membership, and more.

Mimo Boulefrakh
Manager, Global Accounts
646-878-0151
[email protected]

Already booked your booth? Contact [email protected] for information about sponsorships, logistics, and more.

Partner Pavilions, Incubator Village and Sponsorships

Contact today to discuss corporate sponsorship opportunities and Partner Pavilions at our events.  

Sue Khawaja
Manager, Partnerships & Sponsorships
646-878-0115
[email protected]

How do food founders get press and buyer attention?

Food industry press and buyers attend trade shows like SFA’s Summer Fancy Food Show with the intention to discover new products and manufacturers. Booking exhibit space at SFA trade shows is a great way for food founders to catch the attention of press and buyers. 

To increase their visibility during these events, founders should also consider investing in sponsorships such as paid placement in product showcases, enhanced listings in the Exhibitor Directory, and more options. SFA offers a range of sponsorships for all budget levels.

 View Sponsorship Opportunities 

See Press List