Exhibitors happily talking with attendees
summer fancy food show nyc 2026
Cheerful speaker

Why Attend the Summer Fancy Food Show

You could go to a half-dozen trade shows—or just this one. Offering a flexible, buyer-centric environment and a curated showcase of products across 40+ categories, there’s nowhere like the Summer Fancy Food Show.

"The Fancy Food Show was a great event! So much was accomplished in such a short time thanks to the organization and attendance at the show." 

Rebekah Baker, National Sales Director, UNFI 

Less Chaos, More Connection

The Fancy Food Show is designed for productivity and ROI.

Unmatched Audience Relevance
7 in 10 attendees are buyers, press, and investors.
Fewer "Window Shoppers"
This means more and better exhibitor conversations.
Exhibitor Data That Matters
Filter exhibitors by MOQ, private label capabilities, SQF level, new products, and more.

Discover the Newest & Best in Specialty

2500 exhibitors

1,000 new products

300,000 square feet

54 countries

Meet Emerging & Established Exhibitors

Explore the entire landscape of in-demand, high-margin specialty products: organic and plant-based, fiber- and protein-rich, global flavors, kosher, and so much more.

The Fancy Difference: Service & Support

At the Fancy Food Show, you're more than a badge. You're our guest, part of a community with access to services that support your goals.


  • In this dedicated space, buyer attendees can grab a seat, enjoy light refreshments, explore the Shoppable Product Wall and New Product Showcase, and design take-home custom Buyer Bag

    Buyer Lounge

  • This newly introduced service matches buyer attendees with exhibiting brands for short pre-show meetings to enable new relationships. Truly "curated," matches are made SFA's Buyer Relations team based on goals

    Curated Connections

  • In this dedicated space, press attendees can pick up their badges, chat and network, grab a spot on the couch or a desk to work, and check out featured exhibitor products

    Press Office

A Show Assistant in Your Pocket

The Fancy Food Show app makes it easy to find the brands and products you're looking for, build new connections, and plan your day.

Containers of assorted nuts

Personalized product and peer recommendations based on your profile

Ask Sofie

Ask Sofie AI chatbot provides next-level support on-demand

Exhibitor Directory

Exhibitor Directory filters include key readiness signals

Interactive Floorplan

Interactive floorplan with built-in navigation guides

Hear From Attendees

  • "A little over a week ago, I was standing in front of a booth at Specialty Food Association’s Fancy Foods. In September, that same product will be on our shelves at Raley's. Two months. Show floor to sales floor."

    - John Lane, Product Innovation Manage, Raley's

  • "It was a great show with many new interesting companies. We were able meet with current producer and great new contacts. Orders were placed for the 4th quarter. Outstanding!"   

    - Rinaldo Giovanni De Santis, Director of Imports, LucaSanti Foods USA 

  • "Shows like Specialty Food Association's Fancy Food remind me why I love what I do."

    - Haviv Zahav, Head of Marketplace, Goody
  • "It's been refreshing to watch shows like the Fancy Food Show... continue to evolve. Investing in better programming, stronger media engagement, and a more dynamic attendee experience isn't just nice to have anymore—it's what keeps a trade show relevant. The industry moves fast, and the best events are proving they're willing to move with it."

    - Emily Cappiello, Principal, Emily Jane Communications
  • "Congrats to the entire SFA on another successful Summer Fancy Food Show.  We felt like there were more opportunities that developed at this show than in years past."

    - Brad Biederman, President, ACME Imports