Fancy Face-Off at the 2026 Summer Fancy Food Show

Pitch applications closed on April 24 and the Top 10 finalists have been selected!

The Fancy Face-Off pitch contest returns! Live at the 2026 Summer Fancy Food Show, four exhibitors will take the stage to tell their stories and showcase their products to a panel of influential judges and hundreds of attendees.

On May 18, the Top 10 finalists will have their products tasted. Then, the Top 4 finalists will pitch their product before a panel of industry experts and a live audience at the Javits Center on Tuesday, June 30, 2026.



Meet the judges!

Bill Oakley (MC)

Bill Oakley (MC)

Culinary Event Producer & Comedy Writer 

Caroline Lippman (judge)

Caroline Lippman (judge)

Vice President of Coefficient

Julia Hallman (judge)

Julia Hallman (judge)

Owner, Formaggio Kitchen

Rachel Krupa (judge)

Rachel Krupa (judge)

Founder, The Goods Mart

Travis Reams (judge)

Travis Reams (judge)

Supplier Relationship Manager, Meijer



  • 1. Only products that are currently available and released to market after July 1, 2025 are eligible. One entry per company.

    2. To be considered for the competition, you MUST fill out the below application and upload a video about your product by Friday, April 24, 2026 at 12pm ET

    3. You'll be notified if you're a top ten finalist via email by Thursday, April 30, 2026. In this email, you will receive instructions on where to send pre-judging samples.

    4. The event will take place at 9AM on Tuesday, June 30, 2026. Finalists will appear on the Main Stage and deliver a pitch-style presentation about their product to a panel of judges.

    5. Only one person from a company may present, and presenter must be owner or employee of the member company. Consultants may not present on behalf of companies. No exceptions.


$10,000 prize for the Judge's Pick overall winner.

$1,000 prize for the Fan Favorite, based on audience votes.