2027 Booth Selection

Dates and Location

Winter FancyFaire* 2027 will take place from January 17-19 at Moscone Center, San Francisco, CA.

How do I sign up for exhibit space in the 2027 Winter FancyFaire*?

All eligible Tier 2 members received an exhibit space contract* via email on Monday, November 7, 2025. To participate in booth selection (Space Draw) for the 2027 Winter Show, you must submit your contract and deposit by November 24, 2025.  If you miss the deadline, you will need to wait until the Space Draw process is complete to select your booth location.

*Contracts are sent to the email address of the show or primary contact who is listed on your membership profile. 
 

What is Space Draw?

Space Draw is the Specialty Food Association’s advanced booth space selection process for Tier 2 members. This is when you can choose your booth space for next year’s show. Your participation in Space Draw will provide you with significantly better options for the location of your booth. 

How does Space Draw work?

Your company’s booth selection order is based on your Priority Point number (located on the top right of the exhibit space contract), square footage, and the date your contract and payment are received.

Once you submit your contract and deposit, an SFA representative will follow-up via e-mail and provide you with the date and time when you will be called to select your booth via phone. 

If you will not be available during the time slot provided, please appoint another representative from your company to select a booth or we will choose one for you based on your preferred booths indicated on your exhibit space contract.

How does the Priority Point system work?

The Priority Point system is based on the length of a member’s exhibiting history for that show. The longer a member has been exhibiting, the lower the Priority Point and the earlier that member will choose their booth during Space Draw.  If you do not exhibit in a show, your Priority Point will increase. 

Will the Priority Point system be utilized for Space Draw for the 2027 Winter Show?

Yes.

What if I miss Space Draw?

During the 2026 Winter Show, we’ll have the 2027 floorplan available to view in the SFA Sales Booth (Booth 4048).  Feel free to stop by an SFA Exhibits & Sponsorships team member will work with you on selecting your booth for 2027.. 

What if I’m not exhibiting at the 2026 Winter FancyFaire* and have questions?

Please email [email protected] and we will respond as soon as possible.