Find Your Fancy
Specialty food's premier product discovery event

Back in the food mecca of New York City for the 70th time, the 2026 Summer Fancy Food Show brought together tens of thousands of specialty food professionals for the industry’s premier product discovery event. 


You could go to a half-dozen trade shows—or just this one.

Manufacturers, early-stage makers, retail buyers, restaurateurs, distributors, investors, brokers, press, and more return to the Summer Fancy Food Show every year.

This is the show where business gets done.

9,000+

Buyer Attendees

700+

New Products

345,542

Square Feet

2,500+

Exhibiting Companies

57

Countries

401

First-Time Exhibitors

Upcoming Show Dates

2027 Summer Fancy Food Show

July 25-27, 2027

New York, NY

2028 Summer Fancy Food Show

July 9-11, 2028

New York, NY

See the Exhibitors

Browse All Brands

 

 Fancy Forecast: Specialty Consumer Outlook 2026

Experience Trends in Real-Time


Stay ahead of your consumers. Discover how first-mover food manufacturers are responding to top 2026 trends, from SenseMaxxing to the latest in wellness and more.


Download the 2026 Trend Report

Who Attends? 

Hear From Exhibitors and Attendees

  • Exhibitors smiling together

    "The SFA does such a fantastic job of creating an environment where real and meaningful conversations happen. The buyers who attended the Summer Fancy Food were engaged and genuinely curious about our products. If you are a specialty food brand looking to get in front of the right people, this is the show to be at!"


    - Michelle Valdez-Wilton, Founder, Date Better Snacks
  • Exhibitors and attendees enjoying samples

    "A little over a week ago, I was standing in front of a booth at Specialty Food Association’s Fancy Foods. In September, that same product will be on our shelves at Raley's. Two months. Show floor to sales floor."

    - John Lane, Product Innovation Manage, Raley's
  • Attendees and an exhibitor smiling

    "It’s hard to overstate what this platform means for small businesses and founders. Thank you Specialty Food Association for creating opportunities like this and for all the meaningful work you do for our industry."


    - Yao Zhao, Founder, 50 Herz Tingly Foods
  • exhibitors gathered around their products

    "It was a great show with many new interesting companies. We were able meet with current producer and great new contacts. Orders were placed for the 4th quarter. Outstanding!"   

    - Rinaldo Giovanni De Santis, Director of Imports, LucaSanti Foods USA 

  • attendees and exhibitors trying products

    "The New Mexico Pavilion was a great success, we had an incredible experience in NYC and received extremely positive feedback from our sub-exhibitors, particularly quality of leads."  


    - Nick Frazzini, Marketing Specialist, New Mexico Department of Agriculture 
  • attendees gathered around food at exhibit booth

    The Bodega idea was marvelous, we were able to get a spot there and our products are featured there. We are also taking advantage of the opportunity for free photography for our products... Getting that has been so great... SFA has been so good for us... A lot of retailers who we haven't been able to get in touch with, we're getting face-to-face with them here." 


    - Tigist Kelkay, Co-founder, Red Fox Spices

The Buzz From the 2026 Show

Presenting Sponsors

Affiliate Organizations 

Since 1992, SFA has operated an extensive Exhibitor Food Donation program at our tradeshows. Each year, approximately 200,000 pounds of food are donated to those in need. In New York, we work with City Harvest, which rescues over 30 million pounds of excess food each year. 

In addition to food, at the end of the Show, SFA donates items including furniture, household products, and construction materials to local non-profit organizations throughout the New York region. SFA works with Freeman and the Javits Care Program to donate these items. 

Cheerful volunteers packaging food to be donated to those in need