The next big trends in food are already emerging in the specialty market, as nimble makers and challenger brands respond to shifts in consumer sentiment, behavior, and values with new and innovative products. Get ahead of what's coming this year by reading the Fancy Forecast: Specialty Consumer Outlook 2026.

Starting with SenseMaxxing, the Specialty Food Association's Trend of the Year for 2026, the report explains six key behaviors and preferences that will shape the market this year. Download it today to get the full story on these trends: zeitgeist analysis, product examples, implications for brands and retail, and more.