The Exhibitor Experience 

Bright lights, big city, and thousands of buyers: every year, the Summer Fancy Food Show brings the industry together in New York City for three days of discovery and deal-making.


 Become an Exhibitor   Download 2025 Buyer List 


With more than 7 in 10 attendees being buyers, investors, and press, this is the show where business gets done.

Plus, exhibitors enjoy complimentary onsite benefits to support business growth and success. 


Anticipated Audience, 32,000 executives, founders, and more

86% make or recommend purchases

50% annual revenue over $5 million

31% Owner, CEO, President

16% VP, GM, Director

20.3% Buyer, Purchasing, Merchandising, Manager

Hear From Exhibitors

  • "We were very pleased with how the show turned out. The traffic was fantastic... as were the retailers that stopped."


    - Mary Schenone, Sales Development Leader, Equator

  • "It was a great show for us... Besides having fun, we connected with many new customers, found several potential distribution partners, and truly the best part was getting consumer feedback. We strongly feel we will see a strong ROI for exhibiting."


    - Lisa Herlinger, Founder/CEO, Buji Brown Buttter

  • "Still riding the high from Specialty Food Association's Winter FancyFaire… What a show. What a crowd. What a reminder of why we built Luba Libations - All-Natural Zero Proof Cocktails in the first place. We can tell our story all day long, but seeing buyers, distributors, and retailers light up when they taste it for themselves is everything."


    - Christiana Trapani, Co-founder, Luba Libations

Who Attends?

Just a sample of the companies that were walking the floor at last year’s show.


 An Event App to Boost Your ROI

Browsing, connecting, and planning for a productive show have never been easier. 

Ask Sofi AI Chatbot

Personalized Recommendations

Improved Search & Filters

Insights & Data

Inquire About Exhibiting


Domestic Companies

Map of USA


Justin Melendez
Manager, Exhibits & Sponsorships
646-878-0122
[email protected]
Kevin McGhee
Manager, Exhibits & Sponsorships
646-878-0114
[email protected]
Reta Martin
Manager, Exhibits & Sponsorships
646-878-0135
[email protected]

International Companies and International Pavilions

Contact for non-U.S. based companies looking for information on SFA, including trade shows, membership, etc.

Mimo Boulefrakh
Manager, Global Accounts
646-878-0151
[email protected]

Partner Pavilions, Incubator Village and Sponsorships

Contact today to discuss corporate sponsorship opportunities and Partner Pavilions at our events.  

Sue Khawaja
Manager, Partnerships & Sponsorships
646-878-0115
[email protected]