Please log into Map Your Show via the link below. You must be the designated contact in order to access the dashboard.

https:/sff2026.exh.mapyourshow.com/6_0/login.cfm

The badge allotment is 5 Exhibitor Booth Staff Passes per 100 square feet of booth space. Incubator Village participants receive 2 complimentary badges.

Exhibitor badges over allotment can be purchased for $50 for members and $99 for non-members through the MYS Exhibitor dashboard.

If you have additional personnel that needs to assist with your booth during move-in or move-out only, you may obtain a Temporary Working Pass on-site. Personnel must be accompanied by a badged member of your company. Photo ID’s are required.

You can purchase additional Exhibitor Over allotment badges once your complimentary badges have been used. You are allowed to purchase the same amount of Exhibitor Over Allotment as your original complimentary badges. Once both Exhibitor and Exhibitor Over allotment has been exhausted. You will need to purchase any additional badges at the prevailing attendee rate.

Member Exhibitor Over Allotment Badges: $50
Non-Member Exhibitor Over Allotment Badges: $99

Badges are no longer mailed. All exhibitor badges must be picked up onsite at Exhibitor Registration or Scan and Go. Please bring your confirmation with barcode to the show (print a hard copy of the email or have it on your mobile device) to pick up your badge.

Yes. Please bring your email confirmation, either on your mobile device or hard copy, to enjoy our expedited check in along with a government issued ID. Badges are no longer mailed.

Exhibitors register for their badge for the show through the Map Your Show Exhibitor dashboard. The Show Contact can manage your company's complimentary allotment of badges through the Exhibitor Dashboard (password required).

The Show Contact will be directed to a Company profile page where they will be required to accept SFA Official Show Policies and Maritz’s Terms of Use during their initial log-in (first-time only).

The Show Contact of your company does not have to be badged (nor attend the Show).

An Attendee or Exhibitor badge is required for anyone wishing to walk the showroom floor.

You can login in to your registration at any time via the link in your confirmation or using your email and password on the registration page.

Hotel registration occurs through our partner, onPeak and is the official hotel provider for 2026. Please contact them directly for hotel inquiries:

Email: [email protected]
(800) 221.3531  
Compass Link – https://compass.onpeak.com/e/012607590/0

You will either need a barcode or a confirmation number. If you don’t have either, please contact registation@specialtyfood.com or you can resend your confirmation from the registration home page.

If your colleague doesn’t appear in the registrant summary they may have signed up for an exhibitor badge under another company or an attendee badge. Please contact Customer Service who can assist with modifications and adjustments. Please contact them at [email protected].

Confirmation emails are sent to the email address of the individual registered. If you need an additional copy of a confirmation, please contact Customer Service at [email protected].

Additional badges above your allotment may be purchased for $50.

Please visit this page for more information: Operational Policies. 

Booths start at 10x10 and include 5 complimentary badges (per 10x10)

Included for All Exhibitors

• Pipe and drape booth structure: 8’ high black back drape and 3’ high black side drape 
• Listing in the online directory and mobile app
• Complimentary exhibitor badges: 5 badges per 10' x 10' of exhibit space
• Additional badges above your allotment may be purchased
• First Night Cleaning: First night cleaning is included, at no cost, for all booths. Booths will be vacuumed the night/morning before the Show opens. Vacuuming for all other days must be ordered through Freeman.
• Porter Service: The SFA provides FREE porter service for all exhibitors. Trash cans in exhibit booths will be emptied throughout the day.

Please visit Freeman Services. 

Exhibitors may install and dismantle their own exhibit and lay their own carpet in their own exhibit area as long as the booth size is 250 sq ft or less and the following conditions are met: 

*No tools are used in the assembly or dismantle.
*Individuals performing the work must be full time employees of the exhibiting company and carry identification to verify this fact.
*Exhibitors are allowed to unpack and repack their own products (if in cartons, not crates) and are allowed to do technical work on their machines, such as balancing, programming, cleaning of machines, etc.
*Exhibitors may “hand carry” or use nothing larger than a two wheel baggage cart (rubber or plastic wheels only) to move their items.
*Exhibitors may move a “pop-up” display (equal or less than 25' in length) capable of being carried by hand by one person.

Labor can be ordered via the Javits Center Customer Portal. 

The Exhibitor Dashboard has everything you need to prepare for the show. Log in and click on the corresponding tile for booth ordering services (furniture, supplies, carpet, electricity, etc.) Check out other helpful resources while you are there (Shipping & Logistics, Marketing tools, FAQ).

Cultivated is the exclusive catering company at the Javits Center and is responsible for the safety of all food and beverage consumed, prepared, and dispensed on property.

Your freight arrives to your booth via material handling services which includes:

• Transport of your materials from the shipping dock of the advance warehouse or event venue to your exhibit space.
• Transport of your materials from your exhibit space to the transportation vehicle.
• Material handling services also includes the storage of your empty containers while at the event.

This service is provided by Freeman.

You can purchase Lead Retrieval through the Exhibitor Dashboard (password required).

It can also be accessed from this website -https://exhibitor.swap.mge360.com/

Electricity is not included with your booth package and must be ordered separately through the Javits Center Customer Portal.  All wiring in the booth or on displays must conform to the applicable standards established by law, including fire inspection standards of local authorities and insurance requirements. All wiring must exhibit any seal required by local authorities. 

All Exhibitors must cover the floor of their Exhibit Space regardless of pre-existing exhibit hall carpet, floor tiles, etc. Carpeting any area outside your exhibit space or building any extension of an exhibit over an aisle is prohibited.

Click here for carpeting options.

All Exhibitors who wish to cook food for sampling to Attendees must fill out a Sampling & Cooking Permit.

All exhibitors sampling and/or cooking must submit a sampling form and gain approval for the cooking method. The sampling form can be found in your exhibitor dashboard under order forms. Exhibitors must be the manufacturer and/or distributor of the actual product in order to sample and the booth must be under their name.

The use of fry equipment must include a grease-shield for the machine as well as a fire extinguisher. For an Open Flame Permit email [email protected]

For an Open Flame Permit please email [email protected].

Coffee and tea supplies can be requested from Cultivated NY via the Exhibitor Dashboard.

No Exhibitor may sell food or beverages of any kind on the showroom floor.

All alcohol must be purchased, handled, and served by Cultivated NY — the exclusive food & beverage provider at the Jacob Javits Convention Center. Exhibitors cannot bring, pour, or serve alcohol themselves under any circumstances. Licensed bartenders are required to pour and serve any alcohol samples.

Exhibitors can access the Cultivated NY order form via the Exhibitor Dashboard. Forms must be filled out at least 30 days in advance of the show. Any questions or additional services can be requested from Levy at [email protected].

The material handling team will begin to return the empty containers back to your exhibit space for packing after the show closes.

Complete your Outbound Paperwork ahead of your event to receive your Material Handling Agreement before the show closes. If your materials are being sent to more than one location or are being handled by multiple carriers, you will need to complete outbound paperwork for each location and carrier.

Once your freight is packed and ready to go, turn in your Material Handling Agreement or submit online.

SFA and its official vendors DO NOT sell its exhibitor/attendee lists, nor do they send emails via Gmail, Yahoo, or Hotmail accounts. Companies who do this are not affiliated with the Fancy Food Show in any way. Do not click on any email links that look suspicious.

Yes, you can download a list of buyers on the exhibit page of our website. 

Exhibitors: Only those 16 years of age or older will be permitted on the Show floor.