New Flexible Options for First-Time Exhibitors
Make your Fancy Food Show debut in the new SFA Spark Pavilion! New this year, the Spark Pavilion will be at the front of the buzzy Debut District area, providing immediate visibility.
The Spark Pavilion offers new flexible exhibit space options and entry-level pricing to companies considering their first-ever SFA tradeshow.
One-Day Kiosk
$699
Three-Day Tabletop
$1,699
Three-Day 5x10 Booth
$2,450
Meet Thousands of Decision-Makers
More than 6 in 10 Fancy Food Show attendees are buyers. One conversation could transform your business trajectory.
Pricing and Details
These options are available only to businesses that have never exhibited at SFA’s Summer Fancy Food Show or Winter FancyFaire* before. Tier 2 SFA membership (and product qualification) is required and can be obtained during the booking process.
One-Day Kiosk - $699
- One show day exhibit participation
- Limited spots available. Choose Sunday, Monday, or Tuesday; first-come, first served.
- Low-lift, turnkey space in SFA Spark Pavilion, includes:
- Counter height table (4'L x 24"W x 42"H)
- Two (2) stools
- Two (2) exhibitor badges
- Company ID sign with Buyer Readiness Signal
Three-Day Tabletop - $1,699
- Must be Tier 2, product qualified
- All three show days exhibit participation
- Low-lift, turnkey space in SFA Spark Pavilion, includes:
- Counter height table (4'L x 24"W x 42"H)
- Two (2) stools
- Two (2) exhibitor badges
- Company ID sign with Buyer Readiness Signal
Three-Day 5x10 Booth - $2,450
- Must be Tier 2, product qualified
- All three show days exhibit participation
- Turnkey 5’ by 10’booth space in Debut District, includes:
- Counter height table (6’L x 24”W x 42”H)
- Two (2) stools
- Three (3) exhibitor badges
- Company ID sign with Buyer Readiness Signal
Direct Support from SFA
- Free monthly info sessions during the three months before the show will cover:
- Understanding buyer expectations
- Show environment readiness
- Brand positioning and promotion
- Practical questions to reduce uncertainty and stress
Participation at each level is limited to two SFA tradeshows total, after which the business must move to the next level (can be two of the same shows, or one Summer Fancy Food Show and one Winter FancyFaire*). No down-sizing or moving backwards is permitted.
If a participant previously participated through a Partner Pavilion or Incubator Village, they can only do the three-day 5x10 booth.
Contact Us to Get Started
Exhibitor Companies
FAQs
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Many early-stage brands can’t spare the budget or the hours required to stand up and staff a full-sized tradeshow booth for three days. SFA is eager to help lower the barrier to entry to exhibit at the Summer Fancy Food Show and Winter FancyFaire*, and help smaller brands enjoy the myriad benefits of tradeshow participation: meeting buyers, press, and investors, testing their pitches, getting feedback, growing their networks, and more.
Access to emerging specialty food businesses is also great for many of the attendees of SFA tradeshows. Buyers, investors, and press can make early connections to growing brands and discover innovative new products before their competitors do, in the SFA Spark Pavilion.
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These options are available to any specialty food or beverage manufacturer that has never exhibited or attended an SFA tradeshow (the Summer Fancy Food Show, Winter FancyFaire*, or former Winter Fancy Food Show).
SFA membership is required to exhibit and can be obtained during the booking process.
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Participation at each level is limited to two SFA tradeshows total, after which the business must move to the next level. For example, your company may book a One-Day Kiosk at the 2026 Summer Fancy Food Show and then again at Winter FancyFaire* 2027, or at the 2026 and then the 2027 Summer Fancy Food Shows. After your second show of One-Day Kiosk participation, for the next show you must book a Three-Day Tabletop or larger exhibit space.
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Any business that booked exhibit space through SFA in the past is not eligible for the SFA Spark Pavilion options. If a business previously participated in an SFA tradeshow through an Alliance Partner Pavilion in a 5x10 or Incubator Village, they may book a Three-Day 5x10 booth but are not eligible for the One-Day Kiosk or Three-Day Tabletop.
Additional Opportunities at the Show
Maker Prep Course
Kicking off with in-person sessions at the 2026 Summer Show, Maker Prep Course is a six-month program that helps you launch or take a major step into the marketplace.
All graduates are invited will be invited to exhibit at Winter FancyFaire* 2027 in San Francisco!