Show Attractions
Spotlight Shoppe

Spotlight Shoppe

Retail-inspired, Professionally merchandized. Browse, touch, and scan exhibitor products. 
Debut District

Debut District

Your one-stop-shop for new-to-market products, first-time exhibitors, and startups.
Good Food Mercantile

Good Food Mercantile

Discover high-quality products and responsible producers aligned with consumer values. 
Country & State Pavilions

Country & State Pavilions

Taste the newest and best food and beverages by location in these curated showcase areas.
Expert-Led Sessions

Expert-Led Sessions

The Main Stage and Big Idea Stage host must-see programming to hone your competitive edge.
Events & Celebrations

Buyer Welcome Reception | Saturday, June 27

An intimate, casual gathering for buyers to set the stage for an incredible few days in NYC. (Invite-Only) 


Click the images to learn more

5 Boro Block Party | Sunday, June 28

Open to all badge-holders, this annual kickoff marks the end of Day 1 with music, games, drinks, and more. 

New Member Party | Saturday, June 27

A celebration of our newest members, where community connections are built and strengthened. (Invite-Only) 

People Awards Ceremony | Monday, June 29

Raise a glass to the 2026 SFA Leadership Award, SFA Hall of Fame, and Lifetime Achievement honorees. 


SFA Membership HQ

Come Say hello! Open all day throughout the Show, Membership HQ is the best place to learn about year-round benefits for SFA members.


Current members: come claim exclusive swag, get 1:1 guidance based on your goals, and grab a spot to relax in our lounge area. 


Non-members are also welcome! Stop by to learn how SFA membership can support your business goals and become a member onsite.