The First industry event of the year, Winter FancyFaire* will offer proven models for brand-buyer connections alongside unstructured opportunities for networking and sampling, offsite community events, and local immersion.
Reignite your spark. Meet with your people. Set your plan.
Join These Registered Attendees
A Campus Tasting Trail
The Winter FancyFaire* experience goes beyond the Exhibit Hall.
From intimate tasting tables to networking in San Diego’s Little Italy, participants will connect, discover, and sample within the Convention Center and offsite, in both traditional and progressive settings.
Explore the Show Floor
A reimagined Exhibit Hall experience, where inspiration can be found in every corner.
Discover tastings, showcases, and networking at every turn. Use the Winter FancyFaire* floor map to plan your journey and make the most of your time on the show floor.
A Guidepost for the Year Ahead
Specialty is where food trends begin and Winter FancyFaire* is the First industry event of the year. Be there as the specialty food community kickstarts the annual trends cycle by unveiling key consumer insights, industry projections, the 2026 sofi™ Award winners, and the 2026 Trend of the Year.
Trend of the Year
Unveiled at the First Night Celebration.
sofi Awards
Finalists' products can be sampled by buyers. Winners will be announced live on Monday!
Industry Outlook 2026
Be the First to see SFA’s latest research and projections.
And your First taste of the future of specialty food
Get Hands-On in the Convention Center
From demos in Discovery Point to browsing the Spotlight Shoppe, new sampling settings will inspire you.
Get More Done with Better Data
Expect streamlined planning, meetings, and discovery tools—so you crush your ROI and ROT.
Get Excited and Ready for 2026, Together
The best recipe to beat the post-holiday slump: having fun, giving back, and looking to the year ahead.
Presenting Sponsors
Affiliate Organizations
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