January 17-19, 2027 • San Francisco

Winter FancyFaire*

Everything you want from a trade show, and much more.
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The First industry event of the year, Winter FancyFaire* 2027 brings the specialty food community together in one of the world's great food cities: San Francisco. Elevate your trade show experience with offsite sampling, unstructured networking, and local immersion.

Convention center

Get Hands-On in the Convention Center

Meet inspiring exhibitors down every aisle. Browse the Spotlight Shoppe shelves. Book a seat at First Taste Table. And more.

Dumplings in bowl

Taste the Newest and Best in Specialty

Winter FancyFaire* exhibitors showcase new, in-demand specialty products across 40+ categories, from functional beverages to high-protein snacks and more.

Happy attendees

Get Excited and Ready for the Year, Together

The best recipe to beat the post-holiday slump: having fun, giving back, and looking to the year ahead.

Who Attends Winter FancyFaire*

Winter FancyFaire* showfloor crowds

12,000+

Industry Professionals

4,000+

Buyer Attendees

1,835

Key Buyers

16

Offsite Sampling Locations

1,000+

Exhibitors

310

First-Time Exhibitors

135,450

Square Feet

1

18-Foot-Tall Yeti

Reti the Yeti

A Guidepost for the Year Ahead

2027 Trend of the Year

Trend of the Year

Unveiled at the First Night Celebration.

2027 Sofi Awards

sofi Awards

Attendees can sample products from the finalists, and winners are announced live!

Fancy Forecast report

Industry Outlook 2027 Reveal

Be the First to see SFA’s latest research and projections.

A Taste of Local Neighborhoods

The Winter FancyFaire* experience is deeply connected to the culinary scene of the host city, offering local immersion for those who want it. Think exhibitor product sampling at local restaurants, San Francisco chefs cooking on the show floor, and more.

Learn More

  • People sitting around bonfire
  • People watching demonstration
  • Coffee in front of wall art
  • Shrimp dish
  • People enjoying a dinner together
  • People ordering at the Campus Tasting Trail
  • Spotlight Shoppe
  • Exhibitors at booth talking to attendees
  • Spotlight Shoppe
  • First taste table
  • Buyers lounge
  • Membership HQ


An Elevated Exhibit Hall

Discover tasting opportunities, innovative showcases, and networking moments in every corner of the show floor. From Spotlight Shoppe to First Taste Table and Discovery Kitchen, you'll never be bored at Winter FancyFaire*.

Hear from Attendees & Exhibitors

  • "Our team had such a good time, and I felt that our session had some great interaction and was very well attended. Thank you for the opportunity, the show and our session went off without a hitch, and we appreciated all of the organization and information we received in the lead up time to the show."

    Hailey Craig

    INFRA (buyer)

  • "The Winter Fancy Faire was wonderful. Appreciate the organization and support to bring this event together, and for the invitation to be apart. I've made several important contacts that are shaping up to be very positive already!"

    Grant Daisley

    Whole Foods (buyer)
  • "The last three days have been amazing. We've had a lot of good leads, met some amazing retailers and distributors, tons of good contacts. We cannot wait to go back home and start emailing everybody… One of the biggest benefits for me is to connect with other founders and learn from them."

    Roger Velasquez

    The Purple Drop (exhibitor)
  • "The show was great and we truly appreciate the SFA for giving us this opportunity to showcase our brand and connect with buyers, influencers, investors and more."

    Shauna Vo Pulayya

    West Indies Pepper Sauce (exhibitor)
  • "An incredible first experience! I gained invaluable feedback, meaningful connections, and confidence in my brand's direction."

    Shaakira DeLoatch

    Ginja Snap (exhibitor)

2027 Show Dates & Hours

*All Halls open 9:30 am for buyers badges.

Sunday

January 17, 2027

10 am* - 5 pm

Monday

January 18, 2027

10 am* - 5 pm

Tuesday

January 19, 2027

10 am* - 3 pm

First-to-market opportunities • First-look innovations • First-rate connections

And your First taste of the future of specialty food

Why Attend? Why Exhibit?

Highlights from San Diego 2026

The debut of Winter FancyFaire* brought the specialty food community together for a 2026 kickoff event that delivered elevated sampling, discovery, and networking experiences unmatched by any other trade show.

A Taste of the 2026 Show




Discover What's Next






San Francisco Bay Bridge

January 17-19, 2027 • San Francisco, CA