Serving up the newest and best in specialty food and beverage, the 2025 Winter Fancy Food Show promises three days of delicious product discovery, fruitful networking, and inspiring business opportunities for every food industry professional. Don't wait - register today!


Attendees

Discover, network, and learn with us.

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Press

Cover the newest and best in specialty food.

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Exhibitors

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Complimentary Badges for SFA Members

Specialty Food Association members receive one or more free badges to each Fancy Food Show as a membership benefit. 

Non-members may purchase SFA membership through the Fancy Food Show registration process (links above), or through the member application before registering. Click here to view the member application.

Already a member? Provide a company email address or your SFA member ID during the registration process to receive your complimentary badge. For any additional badges beyond their allotment, members will pay the member price listed below.

Please contact [email protected] with any issues related to member badge registration





Registration Rules & Regulations

  • Attendees: Only those 18 years of age or older will be permitted on the Show floor. Persons under the age of 18, including infants in strollers or carriers, are not permitted on the Show floor at any time regardless of affiliation or circumstances.

    Exhibitors: Only those 16 years of age or older will be permitted on the Show floor as an exhibitor.

  • Please click here to review the descriptions and qualification requirements for each business type in order to select the appropriate badge.

    If, after review of your business credentials, Show Management finds that you do not qualify for the business classification you selected, you will be required to pay the fee (which may be higher) associated with the registration type assigned to you to confirm your registration.


Business Categories and Qualifications

  • Your company is a food retail operation. This includes retail stores and online retailers. Your retail operation must sell more than one manufacturer's product line to an end consumer.
     

    If you ONLY SELL ONE MANUFACTURER'S PRODUCT LINE, see Manufacturer/Producer.

    If you are an E-COMMERCE PLATFORM PROVIDER, see Business Services.

    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Convenience Store

    Department Store

    Discount Retailer

    Drug Store/Pharmacy

    E-tailer/Mail Order

    Independent Grocer

    Mass Merchant/Wholesale Club

    Natural/Organic/Health/Co-op

    Specailty Stores

    Supermarket Chains

    Retail: Gift Baskets, Corporate

    Retail: Candy, Confections

    Retail: Coffee, Tes, Etc.

    Retail: Bakery, Etc.

    Retail: Deli or C-Store

    Retail: Wines/Liquors

    Retail: Cookware/Housewares

    Retail: Other
     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website link that directly sells finished consumer-ready food products from multiple manufacturers products to end consumer, retailer, manufacturer, or foodservice.
    • Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
      • Purchase orders and handwritten invoices are not accepted.
      • Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
      • You may omit pricing information (Optional).

    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
     

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)
  • Your company buys and and resells finished food products to retail or foodservice operations. This category includes wholesalers, distributors, and exporters of finished specialty food products. To qualify for the Distributor classification, you must be a third-party distributor of more than one manufacturer's line of finished, consumer-ready brand in addition to any brands owned by your company.

    If you produce or distribute FOOD-RELATED COMMODITIES, INGREDIENTS, SPICES, OR UNFINISHED FOOD-RELATED PRODUCTS, see MANUFACTURER/PRODUCER.

    If you produce or distribute PACKAGING or equipment/machinery, see BUSINESS SERVICES.

    If your company provides TRANSPORTATION, WAREHOUSING and/or LOGISTICS, see BUSINESS SERVICES.

    If your company provides support for REGULATIONS/LICENSING and/or COMPLIANCE, see BUSINESS SERVICES.

    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Distributor (Foodservice)

    Distributor (To Retailers)

    Exporter

    Grocery Wholesaler
     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active website link that directly sells finished consumer-ready food products from multiple manufacturers products to a retailer or foodservice company.
    • Product catalog showing brand selection as well as multple product lines
    • Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
      • Purchase orders and handwritten invoices are not accepted.
      • Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
      • You may omit pricing information (Optional).

    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
     

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)
  • Your company procures goods or products from international markets with the intention of selling them within the domestic market.To qualify for the Importer classification, you must be a third-party importer of more than one manufacturer's line of finished, consumer-ready food brand products in addition to any brands owned by your company.

    If you produce or import FOOD-RELATED COMMODITIES, INGREDIENTS, SPICES, OR UNFINISHED FOOD-RELATED PRODUCTS, see MANUFACTURER/PRODUCER.

    If your company provides TRANSPORTATION, WAREHOUSING and/or LOGISTICS, see BUSINESS SERVICES.

    If your company provides support for REGULATIONS/LICENSING and/or COMPLIANCE, see BUSINESS SERVICES.

    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Importer
     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active website link that directly sells finished consumer-ready food products from multiple manufacturers products to a retailer or foodservice company.
    • Product catalog showing brand selection as well as multple product lines.
    • Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
      • Purchase orders and handwritten invoices are not accepted.
      • Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
      • You may omit pricing information (Optional).

    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
     

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)
  • Your company or institution sells/serves prepared foods to the end consumer. The Foodservice category includes restaurants, caterers, hospitality and institutional venues.

    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Caterer

    Full Service Restaurant: Chain

    Full Service Restaurant: Fine Dining

    Full Service Restaurant: Independent

    Hotel and Lodging

    Institutional/Commercial Dining Services

    Limited Service Casual

    Limited/Quick Serve Restaurant

    Meal Kits

    Foodservice: Hospital/Healthcare/Military

    Foodservice: School/School Distric/University

    Foodservice: Resort/Casino/Cruise Ship/Airline

    Foodservice: Corporate Dining Services/Private Chef

    Foodservice: Clubs: Country/Membership/Health

    Foodservice: Other
     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active website link to menu or catering services provided
    • Current Food & Beverage License (must be a copy of the document itself)
    • Two (2) recent wholesale invoices from different manufacturers billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
      • Purchase orders and handwritten invoices are not accepted.
      • Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
      • You may omit pricing information (Optional).

    Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
     

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)
    • Culinary Certificate or Degree (Foodservice only)
  • This classification includes multiple business types in addition to Manufacturers and Producers, so you may be classified in this group even though you do not actually manufacture or produce the products you represent.
    1. Your company manufactures specialty food, beverages and/or related products for sale.
    2. Your company produces, distributes (import/export) food commodities and/or unfinished food-related products.
    3. Your company owns a brand and uses a co-packer; i.e. private label.
    4. Your business performs a combination of these functions.

    This category also includes:

    • Third parties that produce finished food products on behalf of other brand owners as a contract manufacturer.
    • Farms/Growers
    • Private Label
    • Co-Packers
    • Brands
    • Ingredients/Ingredient Supplier/Importer/Distributor
    • Growers/Producers

    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Manufacturer/Producer

    Startup Manufacturer
     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website describing manufacturing process, brand or product.
    • Product catalog
    • Letter of Intent from Lawyer or Bank-must state business type as well as anticipated open date. (Only acceptable for new businesses - Startup Manufacturer)
       

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)
  • Your company operates on behalf of a group or organization within the food industry, advocating for the best interests of those they represent.

    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Broker (Specialty, Grocery, Foodservice, Gift, Military or Other)

    Incubator Kitchen

    Pavilion Organizer

    GovtTrade Organization
     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website that provides information detailing primary business activity and function(s)
    • Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID, or company formation documents)
       

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)
  • Your company provides products and/or services that support the business functions of Retailers, Distributors, Foodservice, and/or Manufacturers within the food industry. This category also includes packaging, brand management and logistics.

    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Advertising/PR

    Brand Management

    Consultant (Business or Indvidual)

    Equipment/Machinery

    Financial Services/Insurance/Legal

    Food Safety/Labs/Product Testing

    Logistics/Warehouse/Freight

    Packaging/Printing

    Marketing

    Media/Publications

    Food Delivery Service

    Business Services: Other
     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website that provides information detailing primary business activity and function(s)
    • Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID, or company formation documents)
       

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
    • Company insurance card with employee’s name (Please redact sensitive information.)
  • An individual or entity that provides financial resources, usually in the form of capital investment, to support businesses in the food industry. They contribute funds in exchange for ownership stakes, equity, or anticipated returns on investment.
    PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Investor

     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website that provides information detailing primary business activity and function(s)
    • Business License  - must be a copy of the document itself. (Not acceptable: EIN or Tax ID)
    • Annual Company Statement

     

    Acceptable Employment Credentials

    Must be current and include one of the following:

    • Business Cards are NOT accepted.
    • Company email address (i.e. [email protected])
    • 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
    • Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
  • Student An individual enrolled in a higher educational institution or other formal learning program, with a focus on the food industry and or other related areas of study. Faculty An individual employed by a higher educational institution who holds a teaching or research position and is responsible for delivering instruction to students and or conducting academic research with a focus on the food industry and or other related areas of study. PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.

    Primary Business Sub-category

    Student Faculty

     

    Acceptable Business Credentials

    Must be current and include at least one of the following:

    • Active Website detailing primary business activity and function(s)

    Acceptable Employment Credentials

    Must be current and include all of the following:

    Acceptable Employment/Enrollment Credentials:
    • Faculty
      • - School email address
      • - School ID
    • Students
      • - School email address
      • - School ID
      • - Official Enrollment Verification Letter or Current Transcript/Schedule showing matriculation