Registration for the 2025 Winter Fancy Food Show is currently open!
Serving up the newest and best in specialty food and beverage, the 2025 Winter Fancy Food Show promises three days of delicious product discovery, fruitful networking, and inspiring business opportunities for every food industry professional. Don't wait - register today!
Complimentary Badges for SFA Members
Specialty Food Association members receive one or more free badges to each Fancy Food Show as a membership benefit.
Non-members may purchase SFA membership through the Fancy Food Show registration process (links above), or through the member application before registering. Click here to view the member application.
Already a member? Provide a company email address or your SFA member ID during the registration process to receive your complimentary badge. For any additional badges beyond their allotment, members will pay the member price listed below.
Please contact [email protected] with any issues related to member badge registration
Registration Rules & Regulations
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Attendees: Only those 18 years of age or older will be permitted on the Show floor. Persons under the age of 18, including infants in strollers or carriers, are not permitted on the Show floor at any time regardless of affiliation or circumstances.
Exhibitors: Only those 16 years of age or older will be permitted on the Show floor as an exhibitor.
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Please review below the descriptions and qualification requirements for each business type in order to select the appropriate badge.
If, after review of your business credentials, Show Management finds that you do not qualify for the business classification you selected, you will be required to pay the fee (which may be higher) associated with the registration type assigned to you to confirm your registration.
Business Categories and Qualifications
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Your company is a food retail operation. This includes retail stores and online retailers. Your retail operation must sell more than one manufacturer's product line to an end consumer.
If you ONLY SELL ONE MANUFACTURER'S PRODUCT LINE, see Manufacturer/Producer.
If you are an E-COMMERCE PLATFORM PROVIDER, see Business Services.
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.
Primary Business Sub-category
Convenience Store
Department Store
Discount Retailer
Drug Store/Pharmacy
E-tailer/Mail Order
Independent Grocer
Mass Merchant/Wholesale Club
Natural/Organic/Health/Co-op
Specailty Stores
Supermarket Chains
Retail: Gift Baskets, Corporate
Retail: Candy, Confections
Retail: Coffee, Tes, Etc.
Retail: Bakery, Etc.
Retail: Deli or C-Store
Retail: Wines/Liquors
Retail: Cookware/Housewares
Retail: Other
Acceptable Business Credentials
Must be current and include at least one of the following:
- Active Website link that directly sells finished consumer-ready food products from multiple manufacturers products to end consumer, retailer, manufacturer, or foodservice.
- Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
- Purchase orders and handwritten invoices are not accepted.
- Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
- You may omit pricing information (Optional).
Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) Digital renderings of your company identification card are not acceptable.
- Company insurance card with employee’s name (Please redact sensitive information.)
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Your company buys and resells finished food products to retail or foodservice operations. This category includes wholesalers, distributors, and exporters of finished specialty food products. To qualify for the Distributor classification, you must be a third-party distributor of more than one manufacturer's line of finished, consumer-ready brand in addition to any brands owned by your company.
If you produce or distribute FOOD-RELATED COMMODITIES, INGREDIENTS, SPICES, OR UNFINISHED FOOD-RELATED PRODUCTS, see MANUFACTURER/PRODUCER.
If you produce or distribute PACKAGING or equipment/machinery, see BUSINESS SERVICES.
If your company provides TRANSPORTATION, WAREHOUSING and/or LOGISTICS, see BUSINESS SERVICES.
If your company provides support for REGULATIONS/LICENSING and/or COMPLIANCE, see BUSINESS SERVICES.
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.
Primary Business Sub-category
Distributor (Foodservice)
Distributor (To Retailers)
Exporter
Grocery Wholesaler
Acceptable Business Credentials
Must be current and include at least one of the following:
- Active website link that directly sells finished consumer-ready food products from multiple manufacturers products to a retailer or foodservice company.
- Product catalog showing brand selection as well as multiple product lines
- Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
- Purchase orders and handwritten invoices are not accepted.
- Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
- You may omit pricing information (Optional).
Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
- Company insurance card with employee’s name (Please redact sensitive information.)
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Your company procures goods or products from international markets with the intention of selling them within the domestic market.To qualify for the Importer classification, you must be a third-party importer of more than one manufacturer's line of finished, consumer-ready food brand products in addition to any brands owned by your company.
If you produce or import FOOD-RELATED COMMODITIES, INGREDIENTS, SPICES, OR UNFINISHED FOOD-RELATED PRODUCTS, see MANUFACTURER/PRODUCER.
If your company provides TRANSPORTATION, WAREHOUSING and/or LOGISTICS, see BUSINESS SERVICES.
If your company provides support for REGULATIONS/LICENSING and/or COMPLIANCE, see BUSINESS SERVICES.
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.
Primary Business Sub-category
Importer
Acceptable Business Credentials
Must be current and include at least one of the following:
- Active website link that directly sells finished consumer-ready food products from multiple manufacturers products to a retailer or foodservice company.
- Product catalog showing brand selection as well as multiple product lines.
- Two (2) recent wholesale invoices billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
- Purchase orders and handwritten invoices are not accepted.
- Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
- You may omit pricing information (Optional).
Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
- Company insurance card with employee’s name (Please redact sensitive information.)
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Your company or institution sells/serves prepared foods to the end consumer. The Foodservice category includes restaurants, caterers, hospitality and institutional venues.
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.
Primary Business Sub-category
Caterer
Full Service Restaurant: Chain
Full Service Restaurant: Fine Dining
Full Service Restaurant: Independent
Hotel and Lodging
Institutional/Commercial Dining Services
Limited Service Casual
Limited/Quick Serve Restaurant
Meal Kits
Foodservice: Hospital/Healthcare/Military
Foodservice: School/School Distric/University
Foodservice: Resort/Casino/Cruise Ship/Airline
Foodservice: Corporate Dining Services/Private Chef
Foodservice: Clubs: Country/Membership/Health
Foodservice: Other
Acceptable Business Credentials
Must be current and include at least one of the following:
- Active website link to menu or catering services provided
- Current Food & Beverage License (must be a copy of the document itself)
- Two (2) recent wholesale invoices from different manufacturers billed to registered company from within the past 180 Days (6 months) which includes your company name and address, as well as the name and address of the manufacturer or distributor.
- Purchase orders and handwritten invoices are not accepted.
- Waybills, consignment shipping and pro-forma Invoices are not accepted. Invoices billed by your company to another entity are also not accepted.
- You may omit pricing information (Optional).
Please note: we may verify your submitted documentation by contacting vendors you identify in your registration.
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
- Company insurance card with employee’s name (Please redact sensitive information.)
- Culinary Certificate or Degree (Foodservice only)
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This classification includes multiple business types in addition to Manufacturers and Producers, so you may be classified in this group even though you do not actually manufacture or produce the products you represent.
- Your company manufactures specialty food, beverages and/or related products for sale.
- Your company produces, distributes (import/export) food commodities and/or unfinished food-related products.
- Your company owns a brand and uses a co-packer; i.e. private label.
- Your business performs a combination of these functions.
This category also includes:
- Third parties that produce finished food products on behalf of other brand owners as a contract manufacturer.
- Farms/Growers
- Private Label
- Co-Packers
- Brands
- Ingredients/Ingredient Supplier/Importer/Distributor
- Growers/Producers
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.
Primary Business Sub-category
Manufacturer/Producer
Startup Manufacturer
Acceptable Business Credentials
Must be current and include at least one of the following:
- Active Website describing manufacturing process, brand or product.
- Product catalog
- Letter of Intent from Lawyer or Bank-must state business type as well as anticipated open date. (Only acceptable for new businesses - Startup Manufacturer)
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
- Company insurance card with employee’s name (Please redact sensitive information.)
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Your company operates on behalf of a group or organization within the food industry, advocating for the best interests of those they represent.
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.
Primary Business Sub-category
Broker (Specialty, Grocery, Foodservice, Gift, Military or Other)
Incubator Kitchen
Pavilion Organizer
GovtTrade Organization
Acceptable Business Credentials
Must be current and include at least one of the following:
- Active Website that provides information detailing primary business activity and function(s)
- Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID, or company formation documents)
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
- Company insurance card with employee’s name (Please redact sensitive information.)
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Your company provides products and/or services that support the business functions of Retailers, Distributors, Foodservice, and/or Manufacturers within the food industry. This category also includes packaging, brand management and logistics.
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.
Primary Business Sub-category
Advertising/PR
Brand Management
Consultant (Business or Indvidual)
Equipment/Machinery
Financial Services/Insurance/Legal
Food Safety/Labs/Product Testing
Logistics/Warehouse/Freight
Packaging/Printing
Marketing
Media/Publications
Food Delivery Service
Business Services: Other
Acceptable Business Credentials
Must be current and include at least one of the following:
- Active Website that provides information detailing primary business activity and function(s)
- Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID, or company formation documents)
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
- Company insurance card with employee’s name (Please redact sensitive information.)
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An individual or entity that provides financial resources, usually in the form of capital investment, to support businesses in the food industry. They contribute funds in exchange for ownership stakes, equity, or anticipated returns on investment.
PLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.Primary Business Sub-category
InvestorAcceptable Business Credentials
Must be current and include at least one of the following:
- Active Website that provides information detailing primary business activity and function(s)
- Business License - must be a copy of the document itself. (Not acceptable: EIN or Tax ID)
- Annual Company Statement
Acceptable Employment Credentials
Must be current and include one of the following:
- Business Cards are NOT accepted.
- Company email address (i.e. [email protected])
- 2 Recent Paycheck Stubs (Please redact financial and sensitive information.) - Handwritten paycheck stubs are not acceptable.
- Company Identification Card (must include company name, your photo, and full name) - Digital renderings of your company identification card are not acceptable.
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StudentPLEASE PROVIDE ALL DOCUMENTS IN ENGLISH.An individual enrolled in a higher educational institution or other formal learning program, with a focus on the food industry and or other related areas of study. Faculty An individual employed by a higher educational institution who holds a teaching or research position and is responsible for delivering instruction to students and or conducting academic research with a focus on the food industry and or other related areas of study.
Primary Business Sub-category
Student FacultyAcceptable Business Credentials
Must be current and include at least one of the following:
- Active Website detailing primary business activity and function(s)
Acceptable Employment Credentials
Must be current and include all of the following:
Acceptable Employment/Enrollment Credentials:- Faculty
- - School email address
- - School ID
- Students
- - School email address
- - School ID
- - Official Enrollment Verification Letter or Current Transcript/Schedule showing matriculation