2025 Summer Fancy Food Show Recap

Discovery, connection, and opportunity at the SFA 2025 Summer Fancy Food Show

Where the Industry Finds Its Fancy

More than 32,000 industry professionals came together for specialty food’s premier product discovery event, June 29 – July 1 in New York City.

Attendee registration, buyer registration, and total square footage increased from 2024 to 2025, reflecting the growing relevance of specialty food and beverage products for retail and foodservice success.  

Over three levels of exhibit space (including the River Pavilion for the first time since before the disruptions of the pandemic), brands from 59 countries on six continents showcased the products today’s consumers are hungry for—and tomorrow’s customers will demand.

By the Numbers

The Show Experience

  • "Filled with product discovery for me, meeting new brands I have never seen before and being able to learn more about their story and product, I really like that Fancy Foods is a show where you have quality time to chat with brands."  

    - Shoba S. Patel, Head of Buying & Strategy, Martie 

  • “More than just a trade show, it’s a space to discover new products, network with industry leaders… and connect directly with buyers, distributors, and partners who care about where their food comes from.” 

    - Kara Eganhouse, Brand Comms Manager, Bitchin’ Sauce  

  • “As first-time exhibitors, we were blown away by the response at the show… I enjoyed having meaningful conversations with buyers and retailers who appreciate the craftsmanship that goes into an authentic New York City bagel.” 

    - Matt Pomerantz, Founder, Zucker’s Bagels 

  • "Remains the best opportunity to connect with new brands, dive deeper into existing lines, and creating an atmosphere ripe for discovery. I always find makers in the included section. An underrated benefit is the buyers lounge - being able to relax and network during the busy day is a game changer." 

    - Summer Thompson, Senior Buyer and Program Manager, Market Hall Foods 

Exhibitor Highlights 

We were proud to host nearly 2,500 brands from 59 countries and six continents. The 2025 Fancy Food Show exhibitors delivered what buyers, investors, and press are looking for: new products and innovations! More than twice as many new products were on display in 2025 as there were in 2024.


Explore All 2025 Exhibitors

 

Networking & Fun 

Meeting new people and reconnecting with familiar faces is one of the many benefits of attending the Fancy Food Show. SFA hosted and co-hosted a wide variety of events, including the open-to-all 5 Boro Block Party as well as RSVP-only gatherings to celebrate the micro-communities that come together at the show.

Show Attractions

Within the Javits Center, discovery and inspiration could happen anywhere, from a DJ Chef to the Dominique Ansel-judged North American Pastry Competition Championship. Pavilions helped attendees navigate and brought like-minded brands together, like in Debut District, host to 185 booths with new brands and products.  

Keynotes & Sessions

Three keynote talks anchored the Fancy Food Show programming: Ben McKean of Hungryroot, Chef Michael Symon, and a panel including Rachel Mansfield all offered their unique perspectives. Show participants enjoyed access to 25 additional sessions covering topics like tariffs, retail readiness, and emerging trends.


Review the Full Session Schedule

Looking Ahead

Don’t miss out! Join us at SFA’s upcoming trade shows. 



Stay connected with the specialty food community all year. 

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