Find Your Fancy Specialty food's premier product discovery event

Attend Exhibit

Find Your Fancy
Specialty food's premier product discovery event

Back in the food mecca of New York City for the 70th time, the 2026 Summer Fancy Food Show will bring together tens of thousands of specialty food professionals for the industry’s premier product discovery event. 


You could go to a half-dozen trade shows—or just this one.

Manufacturers, early-stage makers, retail buyers, restaurateurs, distributors, investors, brokers, press, and more return to the Summer Fancy Food Show every year.

This is the show where business gets done.

Get Show Updates Download 2025 Buyer List


More than 8 thousand buyers

2,500 booths

340 thousand square feet

More than 40 categories

24 international pavilions

2026 Show Dates & Hours 

*Early access for buyer badges begins at 9:30 am.

 

Sunday

June 28, 2026

10 am* – 5 pm

Monday

June 29, 2026

10 am* – 5 pm 

Tuesday

June 30, 2026

10 am* – 3 pm 

See Who’s Exhibiting 

Last year, nearly 2,500 brands exhibited with more than 900 new products on display.

What might you discover this year? 


Fancy Forecast

Experience Trends in Real-Time


Stay ahead of your consumers. Discover how first-mover food manufacturers are responding to top 2026 trends, from SenseMaxxing to the latest in wellness and more.


Get the Trend Report

Hear From Exhibitors and Attendees

  • Exhibitors smiling together

    "It was a great show for us... Besides having fun, we connected with many new customers, found several potential distribution partners, and truly the best part was getting consumer feedback. We strongly feel we will see a strong ROI for exhibiting."


    - Lisa Herlinger, Founder/CEO, Buji Brown Butter
  • Exhibitors and attendees enjoying samples

    "This wasn’t just a world-class show; it was an intentionally curated experience. Emerging brands were centered, and the events and offsites genuinely fostered connection."
     

    - Ashley Colpaart, Founder and CEO, The Food Corridor
  • Attendees and an exhibitor smiling

    "The Summer Fancy Food Show is the most essential element in our annual merchandise planning. There is no better way to meet our vendors face to face, taste new offerings, connect with colleagues from peer stores, and take the pulse of the industry so efficiently. The most important part is introducing our junior staff to the vast scope of the specialty food business as they grow within our organization. It's the best learning experience, professional development, and perk we can offer."


    - Mandy Wynn, Proprietor, BKLYN Larder Cheese & Provisions
  • exhibitors gathered around their products

    "Filled with product discovery for me… I really like that Fancy Foods is a show where you have quality time to chat with brands."   

    - Shoba S. Patel, Head of Buying & Strategy, Martie 

  • attendees and exhibitors trying products

    “More than just a trade show, it’s a space to discover new products, network with industry leaders… and connect directly with buyers, distributors, and partners who care about where their food comes from.”  


    - Kara Eganhouse, Brand Comms Manager, Bitchin’ Sauce 
  • attendees gathered around food at exhibit booth

    "Remains the best opportunity to connect with new brands, dive deeper into existing lines, and creating an atmosphere ripe for discovery.” 


    - Summer Thompson, Senior Buyer and Program Manager, Market Hall Foods 

Who Attends? 

Just a sample of the buyers, distributors, and press walking the floor last year. 





Find Your Fancy At The

 

Since 1992, SFA has operated an extensive Exhibitor Food Donation program at our tradeshows. Each year, approximately 200,000 pounds of food are donated to those in need. In New York, we work with City Harvest, which rescues over 30 million pounds of excess food each year. 

In addition to food, at the end of the Show, we donate items including furniture, household products, and construction materials to local non-profit organizations throughout the New York region. SFA works with Freeman and the Javits Care Program to donate these items.