What is Space Draw?
SFA members enjoy early access to booth selection for the 2027 Summer Fancy Food Show through the Space Draw process. We encourage all SFA members to participate in Space Draw, and gain the advantage of selecting your booth space early.
Booth Space Pricing
• $5,047 per 10 x 10 booth* for Specialty Food Association Members
• $5,665 per 10 x 10 booth* for International Pavilions & International Non-Members
* $800 upcharge per 10x10 corner booth
How It Works
In late April, the show contact on file for every Tier 2 SFA member company will be sent a link via Map Your Show to the online Exhibit Space Application & Contract. If you did not receive the email and would like to request a contract, please contact [email protected].
The deadline to submit your Exhibit Space Application & Contract with 40% deposit is Wednesday, May 20, 2026. Your company’s booth selection order is based on your priority point and the date your contract and deposit are received.
You will be emailed an appointment date/time at which your company will be called to select booth space via phone. Booth selection calls will start with priority group #1 at that time.
Please note: If you miss the deadline to submit the application, contract, and deposit, you will be able to select a booth onsite at the Summer 2026 Show on a first-come, first-served basis.
We're here to help! Please email [email protected] with any other questions.
The Benefits of Exhibiting in a Pavilion
One of our top tips for booth selection is to consider exhibiting in a product category segment (or Pavilion) on the Show Floor. If you have a product that is specific to—or complements—one of the product category segments at the 2027 Summer Fancy Food Show, consider booking a booth in that segment to help buyers discover your product. Here’s why:
• Most buyers now purchase by category and have asked for the Show Floor to be organized in this manner. Buyers want a global picture of how products sit together on the shelf or in the case.
• Buyers can work the Show more efficiently and have better conversations with manufacturers when they don’t feel pressured to cover the entire floor looking for that “special product.”
• Product category segments are heavily promoted by the SFA in communications to buyer attendees. The 2027 Summer Fancy Food Show will feature the following segments:
o Beverage Pavilion
o Deli Pavilion
o Confectionery, Snacks & Sweets Pavilion
Space Draw & Exhibitor FAQs
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Space Draw is SFA’s booth space selection process.
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All product-qualified, Tier 2 SFA member companies are invited to take part in the 2027 Summer Fancy Food Show Space Draw process.
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The 2027 Summer Fancy Food Show is July 25-27, 2027. Due to our preferred June dates at the Javits Center being unavailable for 2027, the show timeframe will be later in the year than is typical. While this is an adjustment, there are many benefits to the shift, including lower hotel costs, less conflict with the 4th of July holiday, and overlap with NYC Restaurant Week 2027
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Follow the link provided in the Space Draw email that was sent to your company’s main Show contact to submit your Exhibit Space Contract with 40% deposit. Contracts and deposits are due by Wednesday, May 20, 2026. You will be emailed an appointment date/time at which your company will be called to select booth space via phone. Booth selection calls will start with priority group #1 at that time.
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For the 2027 Summer Fancy Food Show, the cost will be $50.47/square foot for domestic members. Corner booths will have an additional cost of $800.00.
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• Pipe and drape booth structure: 8’ high black back drape and 3’ high black side drape
• Listing in the online directory and mobile app
• Complimentary exhibitor badges: 5 badges per 10' x 10' of exhibit space
Plus: SFA member-exclusive add-ons
• Material Handling/Drayage Package: SFA covers the cost of 200 lbs of material handling for each 10' x 10' booth space occupies (for example, a 20’x20’ booth would receive 800 lbs of complimentary material handling). For exhibitors in a linear booth space up to 400 sq ft, SFA will also cover the cost of an additional 100 lbs of material handling per 10' x 10' booth.
• Booth Package:
(2) 6' undraped tables (30” high x 24” wide)
(2) chairs
(1) wastebasket
10' x 10' booth carpet
The complimentary booth package can be requested via the Freeman Services Portal once a booth contract is finalized. -
After submitting your contract and deposit by the May 20, 2026 deadline, you will receive an email with your Space Draw appointment date and time at which your company will be called to select booth space via phone. If you are unable to make your appointment, you can designate someone else to select your booth or an SFA representative will select your booth by proxy, based on the preferences noted in your contract.
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Your company’s place in the booth selection order is based on your priority points, square footage, and the date your contract and deposit are received. The priority point system is based on a member company’s exhibiting history. The longer a member has been exhibiting at a given Show, the earlier the member can select booth space for next year’s Show based on their priority point total.
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If you submit your contract and deposit AFTER May 20, 2026, you will not be able to select a booth until Space Draw has concluded.
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A booth will be booked by SFA proxy based on the preferences noted in your contract, and an email with your confirmed booth will be sent to the primary contact for the company. You will have the option to be reassigned to your booth of preference, based on availability.
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Yes. Please email [email protected] with the appropriate contact information and our team will reach out to your colleague during your company’s Space Draw appointment time.
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Your 2026 annual dues must be paid in full to take part in the 2027 Summer Fancy Food Show Space Draw. If you have not yet done so, please review the status of your membership by logging into your account on www.specialtyfood.com or reaching out to your SFA Relations Manager.