Get your product into the hands of qualified buyers by providing samples for an interactive product display wall in the Buyer Lounge. Buyers will "shop" this area to fill their Buyer Lounge Swag Bag with items they're interested in.

Sponsorship includes:

• One (1) non-perishable product SKU for product display wall

• 250 units to be provided by the sponsor

• Sponsor responsible for shipping items to the show site 

• Custom "shelf tag" with QR code and booth number 

Investment: $2,000.00

Availability: 15

*Deliverables subject to change based on timing when sponsorship is confirmed/paid

A premium experience for all buyers at the Summer Fancy Food Show, the lounge is a highly trafficked, highly valued respite. Sponsors have the rare ability to have a company representative INSIDE the lounge to serve and answer product questions from buyers. 

Sponsorship includes*: 

• Access for 2 company representatives in the lounge at a time
• Private meeting room provided in the lounge for sponsor to brand (inside) as you like and use for private meetings
• Company logo on Exclusive Buyer Lounge Sponsor signage
• Recognition on Buyer Lounge Thank You to Our Sponsors signage
• Recognition on Thank You to Our Sponsors section of website 
• Company logo and link in buyer email communication 

Sponsor is responsible for any additional needs, including electricity, refrigeration, signage, and any items not explicitly provided above.

Investment: $20,000

Availability: 1

*Deliverables subject to change based on timing when sponsorship is confirmed/paid.

Sponsor one of two daily refreshment services in the Buyer Lounge, a highly trafficked, highly valued respite.  You will be the talk of the lounge as buyers gather to sample and enjoy your sponsored refreshments.

Two opportunities are available: Morning Coffee and Afternoon Beverage (beer and wine) 

Sponsorship includes*: 

• Opportunity to serve your food/beverage products in the Buyer Lounge EACH show day - or sponsor the refreshment station
• Your brand on Easel Back signs on service table
• Additional 6 ft draped table to display literature or product giveaways
• Ability to have up to 2 company representatives on-site to serve and answer any product questions from buyers during food service hours only
• Recognition on Buyer Lounge Thank You to Our Sponsors signage
• Recognition on Thank You to Our Sponsors section of website
• Company logo and link in buyer email communication 

Investment: 

• Morning Coffee/Beverage – $8,000
• Afternoon Beverage (wine) – $15,000 

Availability: 1 sponsor per refreshment break (all 3 days) 

*Deliverables subject to change based on timing when sponsorship is confirmed/paid.
 

Turn your logo or product into a custom patch, available in the Buyer Lounge to be applied to the official Buyer Lounge Swag Bag. SFA will collaborate with you on the design of the patch and manage production. 

Sponsorship Includes:

• Custom patch featuring your logo or product, to be applied to the official Buyer Lounge Swag Bag 

• SFA collaborates with you on design and manages patch production 

• 250 patches produced 

• Swag Bags distributed exclusively to registered buyers in the Buyer Lounge 

• Recognition on Buyer Lounge “Thank You to Our Sponsors” signage 

Investment: $3,000 

Availability: 5

*Deliverables subject to change based on timing when sponsorship is confirmed/paid

This exclusive gathering at the start of the Summer Fancy Food Show brings together a group of 500 buyers with far-reaching impact on the world of specialty food. Help bring the event to life as a Presenting Sponsor and unlock the opportunity to build relationships with prominent retailers and other buyers. 

This elevated experience will take place on Saturday evening, June 27. Venue TBA. 

Sponsorship includes:  

• 10 invites for your team - mix and mingle with buyers in an exclusive setting 

• Company logo included in event invitation and additional promotions, on the SFA website, email, and social media

• Option for sponsor-provided fun giveaways/swag (to be approved by SFA) 

• Recognition on onsite “Thank You to Our Sponsors” signage 

• Acknowledgement on the Summer Fancy Food Show homepage 

Please Note: Sponsor is responsible for any items not explicitly provided above, including shipping. 

Investment: $10,000

Availability: 2

*Deliverables subject to change based on timing of when sponsorship is confirmed/paid 

Making its debut at the 2026 Summer Fancy Food Show: the Fancy Bodega! This interactive retail-inspired area offers exhibitors a variety of product placement options, all including scannable QR codes that connect buyers, press, and investors directly to your brand.

Showcase your brand and products with a pre-packed display shipper that doubles as a merchandising display. Exhibitor must provide the shipper, fully packed and ready for placement. Shippers will be featured in high-traffic areas of the new Fancy Bodega area for maximum buyer visibility.

Sponsorship Includes:

• One (1) exhibitor-provided, fully packed shipper display

• Placement in high-traffic area of the Fancy Bodega

• SFA to provide a QR code linking to exhibitor profile on mobile app which can be attached to the shipper display

• Exhibitor responsible for shipping cost

Investment: $1,500

Making its debut at the 2026 Summer Fancy Food Show: the Fancy Bodega! This interactive retail-inspired area offers exhibitors a variety of product placement options, all including scannable QR codes that connect buyers, press, and investors directly to your brand.

Showcase your product with a single-SKU shelf facing, displayed in the Fancy Bodega.

Sponsorship Includes:

• One (1) SKU merchandised in the appropriate retail aisle category

• Custom “shelf tag” with booth number and QR code linking to exhibitor profile on mobile app

Categories:

• Bakery

• Beverage

• Confection

• Dairy & Deli

• Frozen Products

• Global Flavors

• Pantry

• Refrigerated Products (Grocery, Dairy, Deli, and Beverage)

• Sweets & Salty Snacks

Investment: $200

Making its debut at the 2026 Summer Fancy Food Show: the Fancy Bodega! This interactive retail-inspired area offers exhibitors a variety of product placement options, all including scannable QR codes that connect buyers, press, and investors directly to your brand.

The premium Full Endcap Display in the Fancy Bodega is designed for maximum product visibility and impact. Strategically positioned to attract buyer attention, this display allows for professional merchandising across multiple product lines.

Sponsorship Includes:

• Premium full endcap with high visibility

• Up to ten (10) SKU facings

• Custom “shelf tag” with booth number and QR code linking to exhibitor profile on mobile app

• Up to two (2) branded shelf blades for added visibility

Investment: $2,500 

Making its debut at the 2026 Summer Fancy Food Show: the Fancy Bodega! This interactive retail-inspired area offers exhibitors a variety of product placement options, all including scannable QR codes that connect buyers, press, and investors directly to your brand.

Your brand, front and center. Showcase your shelf-stable new product* with a single-SKU display in a central high-traffic area of the Fancy Bodega.

Includes:

• 1 Product SKU (shelf stable only)

• Custom “shelf tag” with booth number and QR code linking to exhibitor profile on mobile app

*Must provide New Product Verification (product must be launched after January 1, 2026)

Investment: $350

Making its debut at the 2026 Summer Fancy Food Show: the Fancy Bodega! This interactive retail-inspired area offers exhibitors a variety of product placement options, all including scannable QR codes that connect buyers, press, and investors directly to your brand.

Showcase your product with a single-SKU placement enhanced with a branded shelf blade. Your product will be professionally merchandised in a retail-style setting designed to capture buyer attention and drive engagement.

Sponsorship Includes:

• One (1) SKU merchandised in the appropriate retail aisle category

• Custom “shelf tag” with booth number and QR code linking to exhibitor profile on mobile app

• One (1) branded shelf blade for added visibility

Investment: $400

Making its debut at the 2026 Summer Fancy Food Show: the Fancy Bodega! This interactive retail-inspired area will showcase exhibitor products in an elevated and professionally merchandized environment, including scannable QR codes that connect buyers, press, and investors directly to the participating brands.

This new elevated pop-up store will draw in buyers and investors in a high-visibility location. As Title Sponsor, you’ll get full and prominent branding throughout the Fancy Bodega, i.e. “Powered by (Your Brand)” on signage, a range of digital promotions, and other marketing materials. You’ll also gain market intelligence through full access to scan data from Fancy Bodega visitors—and more!

Sponsorship Includes:

• Your logo prominently and seamlessly integrated into the Fancy Bodega, both inside and outside the area, reinforcing your authority

• Social media moment art with your logo integrated, boosting brand awareness and social reach

• Full access to Fancy Bodega scan data (entrance scanners and QR scans in the Summer Fancy Food Show app), providing valuable market intelligence

• Prominent inclusion in 2 Fancy Bodega preview social media posts as well as other social content

• Prominent inclusion in 1 Fancy Bodega preview email newsletter (logo and blurb feature)

• Acknowledgement on the Summer Fancy Food Show homepage

Investment: $50,000

Availability: 1

*Deliverables subject to change based on timing when sponsorship is confirmed/paid

Tie your brand to timely topics the Summer Fancy Food Show audience cares about by sponsoring a session on the Main Stage at Javits Center.

Sponsorship Includes: 

• 1-minute introduction
• Two (2) meter panel signs promoting sponsor
• Sponsor logo displayed on first and last slide
• One (1) seat drop*
• Dedicated seating to attend
• Recognition of sponsorship at conclusion
• Recognition on Thank You to Our Sponsors section of website 

*Sponsor is responsible for providing swag, products, creating literature or brochure, drayage and shipping to show site. 

Investment: $8,000

Availability: TBD
 

Claim a high-visibility location for your brand message on one of the escalator sets leading to the Exhibit Halls. Branding will appear on both sides of the escalator.

5 Opportunities:

• 2 sets heading up to Level 3
• 3 sets going down to Level 1

Investment: Contact us for a price quote

* Deliverables subject to change based on timing when sponsorship is confirmed/paid

Broadcast your message and promote your products and booth number with an 8-second video ad. Your message will repeat throughout all 3 show days on multiple high-visibility video screens located throughout Javits Center, including the Show Registration area and Exhibit Hall entrances.

Investment: $2,500

Availability: 15

Publication bins are placed in common areas, and this sponsor may place their literature. Sponsor responsible for shipping and placement as assigned. 

Investment: $2,000 member / $2,500 non-member

Availability: 12
 

Claim this high-visibility printed sign for your brand message, located at the top of the escalators from Show Registration to the Level 3 Exhibit Hall. Graphics are double-sided.

2 Opportunities (1 sponsor per location):

• Top of 3A escalators heading up to Level 3

• Top of 3B escalators heading up to Level 3

Investment: Contact us for a price quote

*Deliverables subject to change based on timing when sponsorship is confirmed/paid

Wayfinding stations help attendees navigate the exhibit floor, create schedules, and find new products. Advertise your company and products in the Rotating Banner Ads shown on kiosk home screen. 
Note: Image may not reflect actual station, subject to change 

Investment: $2,000.00 

Availability: 11
 

Summer Fancy Food Show participants want to make the most of their time at the event, and our wayfinding stations are relied upon to help them do just that. Align your brand with these technology-driven interactive kiosks offering interactive maps to navigate the exhibit floor, schedules with programs and education content, new products, and more. 

Sponsorship includes:

• 14 kiosks and toppers branded with your company logo and graphics 
• Note: Image may not reflect actual station, subject to change

Investment: $5,000 

Availability: 1
 

Generate pre-show interest in and engagement with your offerings and your brand through a native ad format on SFA's Instagram account. The product preview carousel caption will include your company name, Instagram tag, booth number, and product descriptions to boost awareness of your show presence to a relevant audience.

Sponsorship includes:  

• Dedicated carousel post on SFA's Instagram page, including between 2 and 10 images. Sponsored carousels will run on Fridays between April 1 and June 26.

  • Sponsor provides all images and company logo. Price is the same regardless of total images included.

  • Images and logo must be JPG or PNG format; minimum 3000px, 300 DPI for product images.

  • SFA creates final assets and drafts caption based on messaging provided by sponsor.

• Each carousel is themed, increasing relevance for the audience and interest in sponsor products. Themes are:

  • Barbecue; Cheese; Functional Beverages; SenseMaxxing; Rooted Rituals; Shelf-Stable Chic; New Product Spotlight

Investment: $1,500

Availability: 8 

Deadlines:

Barbecue Carousel - purchase by April 24
Cheese Carousel - purchase by May 14
Functional Beverages Carousel - Purchase by May 21
All other themes - Purchase 3 weeks before desired run date

Experience Tracker is a post event email linking attendees to exhibitors they visited. Sponsors get prime placement in listings and banners, boosting visibility. This follow-up drives traffic, generates leads, and extends event engagement.

Sponsorship includes: 

• Company logo and link
• Email to Summer Fancy Food Show attendees co-branded with your logo

Investment: $5,000

Availability: 3

Maximize your reach with a sponsorship that features your brand on the registration confirmations and reminder emails. This is a great way to drive pre-show awareness among qualified attendees.

Sponsorship includes: company logo and link on registration website promoting sponsor, in registration confirmation emails, in registration reminder emails, in "Know Before You Go" email, on iPad for Badge Pick Up, banner ad on specialtyfood.com (two-month run), recognition on official show App. 

Investment: $5,000.00

Availability: 3
 

Target your messaging to thousands of exhibitor staff members, snagging attention in the days, weeks and months before the Summer Fancy Food Show.

Sponsorship includes: company logo and link on registration website promoting sponsor, in registration confirmation emails, in registration reminder emails, in "Know Before You Go" email, banner ad on specialtyfood.com (two-month run), recognition on official show App. 

Investment: $5,000.00

Availability: 3
 

The official Summer Fancy Food Show mobile app is an indispensable tool used by thousands of attendees at every Show. The app includes product/exhibitor search capability, booth listings, detailed event and education session listings, and more.

Promote your brand or product with a mobile app banner ad that, once clicked, can redirect to an exhibitor detail page, a product detail page, or a specified URL. Banner ads rotate in position when the app is refreshed and certain pages are excluded from advertising. 

Investment: $2,000.00

Availability: 10
 

Reach attendees instantly with mobile app push notifications. This is a great way to promote a special event at your booth or on our event stages. App users must have push notifications enabled to receive messages. 

Sponsorship includes: one push notification during the Show. 30 characters for the title, 40 characters for the notification message, 200 words for the content of the notification. 

Investment: $1,500

Availability: 8 slots total (2 per day)
 

Stand out from the crowd with an exclusive Splash Screen advertisement on the mobile app for the Summer Fancy Food Show. It's like putting your logo right in their pocket. You'll be seen by the masses each time they open or refresh the app.

Sponsorship includes: exclusive Splash Screen Advertisement on the Summer Fancy Food Show mobile app for iOS and Android. 

Investment: $15,000.00

Availability: 1
 

Attach your brand to the 2026 Summer Fancy Food Show kick-off party! Fun and connections are on the menu, and the entire community is included in this casual party with games, music, food, and drinks. Help bring to life one of the highlights of the Summer Fancy Food Show by signing on as a Presenting Sponsor. 

The 5 Boro Block Party will take place on Sunday, June 28, at the close of the show, in the Inner Roadway in front of the Javits Center. 

Sponsorship includes:  

• Activation sponsorship – pick from (based on availability):  

  • Branded photo booth  

  • Pop up tent with 6 ft table to hand out samples & promotional products 

  • Branded swag distribution

• Logo on all event promotions, including the SFA website, email, and social media

• Recognition on Thank You to Our Sponsors section of website 

Investment: $10,000.00  

Availability: 3 

*Deliverables subject to change based on timing when sponsorship is confirmed/paid

Show up and engage with the newest members of the Specialty Food Association by sponsoring SFA's New Member Party, returning to the Summer Show for 2026. This popular casual networking party will be hosted by SFA on Saturday evening, June 27, to welcome new members before the show opens. Location TBA.

Sponsorship Includes:

• Sponsor logo will appear on all event promotions, including the SFA website, email, and social media

• Branded cocktail at the event bar 

• Promotional or branded swag distribution at the event (sponsor responsible for providing and managing distribution)

Availability: 2 

* Deliverables subject to change based on timing when sponsorship is confirmed/paid.

The buzz-worthy Fancy Face-Off pitch contest returns! Hosted by Bill Oakley, food influencer and former showrunner for The Simpsons, the 2026 Fancy Face-Off will up the competitive stakes while celebrating all participating brands and their innovative new products.

During this live event, four finalists will pitch their product to a panel of industry experts and a live audience. Your sponsorship of the Fancy Face-Off puts you at the cutting edge of product announcements and trends. Buyers, retailers and makers of all experience levels will be drawn to the stage to actively watch pitches and see the winner take home $10,000!

Sponsorship includes:

• Recognition before, during and after the event in all communications

• Verbal thank you to your company by the Fancy Face-Off emcee/host

• Ability to place your product, or service brochure, in the green room

• Photo with the Fancy Face-Off winner for social media promotion

Investment: $10,000

Availability: 1