New Product Launch Support Package

Free and low-cost opportunities at Winter FancyFaire* 2026 for exhibitors with products released in the last six months.

Did you know? Nearly all buyers (86%) say the #1 thing they look for at SFA trade shows is new products.*


According to our attendees, “new” means a SKU or brand that was released in the last six months—or, even better, in the last three months.  

If you have an exceptional specialty food or beverage product that meets this criteria, consider debuting it at Winter FancyFaire* 2026!  

For this show only, we’re offering a multi-faceted promotional package that’s entirely free to exhibitors, with options for low-cost add-ons to further boost your impact. 


Submit Your New Product

What’s Included? 

Pre-Show

  • Your product, brand name, and booth number featured in:
    • New Products page on the show website and app
    • New Products emails to buyer and press attendees
  • On-demand access to Press Release templates and pitching support.
  • Enhanced app listings highlight your booth location and profile for app users.





During the Show 

  • Your product, brand name, and booth number featured in:
    • New Products Spotlight handout in the Buyer Lounge and Press Office
    • Curated product display in the Press Office
    • New Products Spotlight video display in the Convention Center lobby
  • Exclusive opportunities to meet and pitch groups of buyers and press on the show floor.
  • 10-minutelive pitch and sampling slot on the Discovery Kitchen stage(limited availability; first-come, first served).
  • Exclusive access to purchase New Products space in the Spotlight Shoppe

Post-Show 

  • Your product, brand name, and booth number featured in “Here’s What You Missed” recap email to SFA’s entire audience of buyers, press, and investors.



Submit Your New Product

Let us help you make a splash! Launch your new products* to the high-intent, influential buyer audience at Winter FancyFaire* 2026 and enjoy complimentary support before, during, and after the show. 

Complete the form below and we'll get back to you promptly.



Does your SKU or brand qualify? 

- Product line, SKU, or brand must have been released after July 1, 2025. 

- Released products and prototypes are both accepted. 


* Source: SFA Fancy Food Show Post-Show Survey, 2025