Schedule at a Glance
The Winter FancyFaire* experience kicks off on Saturday, January 10th.
Be there for every taste and moment of connection.
Saturday, January 10
| All day | Campus Tasting Trail Experience [Learn More] |
| 8 am – 4 pm | Registration Open; Badge Pick-up | Convention Center Lobby |
| 8 am – 4 pm | Press Office Open | Room 23ABC |
| 8 am – 4 pm | Food Export Buyers Mission | Room 25ABC (additional registration) [Learn More] |
| 12 pm – 1:30 pm | Complimentary Exhibitor Lunch | TBD |
| 1 pm – 4 pm | Maker Prep Sessions, Day 1 (additional registration) [Learn More] |
| 5 pm – 7 pm | Buyer Welcome Reception (invite only) [Exhibitor Sampling Opportunity] |
| 5 pm – 7 pm | New Member Party (invite only) |
Sunday, January 11
| All day | Campus Tasting Trail Experience [Learn More] |
| 8 am – 4 pm | Registration Open; Badge Pick-up | Convention Center Lobby |
| 8 am – 4 pm | Press Office Open | Room 23ABC |
| 8 am – 12 pm | Maker Prep Sessions, Day 2 (additional registration) [Learn More] |
| 9:45 am | Show Opening Celebration | Hall D Entrance |
| 10 am – 4 pm | Exhibit Hall Open (buyer access starts 9:30 am) |
| 10 am – 4 pm | Good Food Mercantile | Convention Center Plaza |
| 10:30 am – 3:15 pm | Pathfinder Stage Programming | Booth 847 |
| 11 am – 4 pm | Discovery Kitchen Live Sessions | Booth 4631 |
| 11 am – 11:45 am | Keynote Address | North Star* Stage, Ballroom 20A |
| 4 pm – 6 pm | First Night Celebration | Gallagher Sq at Petco Park |
Monday, January 12
| All day | Campus Tasting Trail Experience [Learn More] |
| 8 am – 4 pm | Registration Open; Badge Pick-up | Convention Center Lobby |
| 8 am – 4 pm | Press Office Open | Room 23ABC |
| 9 am – 9:30 am | Broker Breakfast (invite only) |
| 9 am – 9:15 am | Trends Plenary with SFA President Bill Lynch | North Star* Stage, Ballroom 20A |
| 9:15 am – 9:45 am | Trends Plenary Panel | North Star* Stage, Ballroom 20A |
| 10 am – 4 pm | Exhibit Hall Open (buyer access starts 9:30 am) |
| 10:30 am – 11:15 am | Future Focus Panel with Michael Wolf | North Star* Stage, Ballroom 20A |
| 10:30 am – 3:15 pm | Pathfinder Stage Programming | Booth 847 |
| 11 am – 4 pm | Discovery Kitchen Live Sessions | Booth 4631 |
| 4 pm – 6 pm | sofi™ Awards Ceremony | North Star* Stage, Ballroom 20A |
Tuesday, January 13
| 8 am – 2 pm | Registration Open; Badge Pick-up | Convention Center Lobby |
| 8 am – 3 pm | Press Office Open | Room 23ABC |
| 10 am – 3 pm | Exhibit Hall Open (buyer access starts 9:30 am) |
| 10:30 am – 12:30 pm | Pathfinder Stage Programming | Booth 847 |
| 11 am – 3 pm | Discovery Kitchen Live Sessions | Booth 4631 |
First-to-market opportunities • First-look innovations • First-rate connections