Schedule at a Glance
Design your personal Winter FancyFaire* experience.
Saturday, January 16
| Time | Bldg/Level | Location | |
|---|---|---|---|
| 8 am – 4 pm | Registration Open; Badge Pick up | South & North | Lobby |
| 8 am – 4 pm | Press Office Opens | South | Lobby; Room 102 |
| 8 am – 4 pm | Food Export Buyers Mission | South Lvl 2 | Room 207-208 |
| 12 – 1:30 pm | Complimentary Exhibitor Lunch | South | Next to SFA HQ; booth 2728 |
| 12 – 4 pm | Maker Prep Classroom | South Lvl 2 | Room 206 |
| 4 – 9 pm | Campus Tasting Trail (invite only) | Offsite | a mano; 450 Hayes Street |
| 5 – 7 pm | Buyer Welcome Reception | Offsite | The Palette Tea House; 900 North Point Street |
| 5 – 8 pm | GFF Member Networking Event (invite only) | Offsite | Matador; 679 Sutter Street |
Sunday, January 17
| Time | Bldg/Level | Location | |
|---|---|---|---|
| 8 am – 4 pm | Registration Open; Badge Pick up | South & North | Lobby |
| 8 am – 4 pm | Press Office Opens | South | Lobby; Room 102 |
| 9:45 am – 10 am | Show Opening | North | Show Entrance |
| 10 am – 4 pm | Exhibit Hall Opens (Esplanade opens at 9am to all attendees / North & South Hall Buyer Access 9:30am) | North & South | |
| 10 am – 4 pm | Good Food Mercantile | South | Upper Mezzanine; Esplanade |
| 10:30 – 3:00 pm | Pathfinder Stage | South | Exhibit Hall; Booth 3548 |
| 11 am – 3 pm | Ask the Experts | South | Exhibit Hall; Booth 2724 |
| 12:30 – 4 pm | Discovery Kitchen | South | Exhibit Hall; Booth 2074 |
| 4 – 9 pm | Campus Tasting Trail (invite only) | Offsite | Canela; 2272 Market St |
| 4:30 – 7:30 pm | 2027 sofi Awards Celebration | Offsite | The Aviary; 135 4th St 4th Floor |
Monday, January 18
| Time | Bldg/Level | Location | |
|---|---|---|---|
| 8 am – 4 pm | Registration Open; Badge Pick up | South & North | Lobby |
| 8 am – 4 pm | Press Office Opens | South | Lobby; Room 102 |
| 9 – 9:30 am | Broker Breakfast (invite only) | South Lvl 2 | Room 205 |
| 10 am – 4 pm | Exhibit Hall Opens (Esplanade opens at 9am to all attendees / North & South Hall Buyer Access 9:30am) | North & South | |
| 11:00 am – 3 pm | Ask the Experts | South | Exhibit Hall; Booth 2724 |
| 10:30 – 3:00 pm | Pathfinder Stage | South | Exhibit Hall; Booth 3548 |
| 12:00 – 4 pm | Food Export Buyers Mission | South Lvl 2 | Room 207-208 |
| 12:30 – 4 pm | Discovery Kitchen | South | Exhibit Hall; Booth 2074 |
| 4 - 9 pm | Campus Tasting Trail (invite only) | Offsite | China Live; 644 Broadway |
| 5 - 8:30 pm | NFL Watch Party | Offsite | The Chieftain; 198 5th St |
Tuesday, January 19
| Time | Bldg/Level | Location | |
|---|---|---|---|
| 8 am – 2 pm | Registration Open; Badge Pick Up | Moscone Center Lobby | South & North | Lobby |
| 8 am – 3 pm | Press office Opens | South | Lobby; Room 102 |
| 10 am – 3 pm | Exhibit Hall Opens (Esplanade opens at 9am to all attendees / North & South Hall Buyer Access 9:30am) | North & South | |
| 10:30 am - 1 pm | Pathfinder Stage | South | Exhibit Hall; Booth 3548 |
| 11 am - 1 pm | Ask the Experts | South | Exhibit Hall; Booth 2724 |
| 11 am - 11:30 am | Discovery Kitchen | South | Exhibit Hall; Booth 2074 |
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