Winter FancyFaire* Hosted Buyer Program

Do you purchase for the retail, foodservice, distributor, or importer channels of the food industry?

You may qualify for the SFA Hosted Buyer Program!

About The Program


Hosted Buyers Receive

  • Complimentary Show Registration
  • Personalized Buyer Support
  • Concierge support to enhance your show experience
  • Early access to the exhibit hall during each day of the Show
  • A special invite to the Buyer Welcome Reception
  • Access to dedicated meeting rooms
  • Access to The Buyers' Lounge on the Show Floor

The goal of the Hosted Buyer Program is to encourage first-time attendees to Winter FancyFaire*, while also supporting well-established retail and distributor organizations by facilitating the participation of more members of their purchasing teams.

Interested buyers may also contact Michelle McDonald ([email protected]) or Noel Pineiro ([email protected]) directly for more information.

Apply Now


Please note: Manufacturers and Business Service Companies do not qualify for the Winter FancyFaire* Hosted Buyer Program, as the program is specifically designed to connect retailers, foodservice attendees, and distributors.

SFA covers all of the buyer's hotel costs and provides Uber vouchers for travel to and from the Show, or evening activities.