San Francisco: A Special Food City
We’re thrilled to bring Winter FancyFaire* to San Francisco, one of the world’s top culinary destinations. The show is in good company, with blockbuster events including Vogue World 2027 and the 2028 MLB All-Star Game also heading to the City by the Bay.
A Specialty Food Paradise
175 years of food-retail history make San Francisco's Chinatown an epicenter of American culinary culture.
West Coast Impact
Chocolate can have terroir. Fermentation is a selling point. What will be the next West Coast trend that reshapes the specialty market?
What to Eat, See, and Do in January
From the Winter FancyFaire* home base at the Moscone Center and your nearby hotel, there’s so much to explore in nearby neighborhoods.
The Winter FancyFaire* Campus Tasting Trail
SFA has teamed up with three restaurants across the city to offer bespoke menu items featuring exhibitor products.
