JANUARY 19 - 21, 2025 | LAS VEGAS, NEVADA

The SFA Winter Fancy Food Show

The first Show of the year, the first to unveil new trends and products, where consumer eating lifestyles come first.
About Exhibiting

First Up: The Industry's Annual Kickoff Party

More than a trade show, the Winter Fancy Food Show kickstarts the specialty food industry's annual cycle with three days of discovery, networking, education, and fun.

Be there as brilliant makers exhibit the specialty products consumers are craving—gluten-free, protein-centric, vegan, and more—and build connections with  specialty and lifestyle retailers from Whole Foods and Walmart to Delta and P.F. Chang's to independent and local grocers.

A celebratory event where communities are formed and strengthened, the Winter Show brings together tastemakers from retail, distribution, and foodservice to set the tone for the year ahead in specialty food.


Proudly Specialty, Proudly Different

The Winter Fancy Food Show is one of a kind, and proudly so. Participants can expect:

  • A robust and dynamic Show Floor, without the crushing crowds
  • Products in 40+ categories, a comprehensive yet curated showcase of specialty
  • From vegan to gluten-free to protein-centric, solutions for every consumer's eating lifestyle
  • Buzzy and unexpected flavors, showcased by our global community
  • Unmatched trendspotting, offering a true first look at the year ahead
  • New products, new ideas, and new connections






For Exhibitors

Be first in buyers' minds and build your business.


Brand Exposure

distributor product discovery

Meet qualified decision-makers and buyers for every brand

Networking

distributor networking

Connect with peers, thought-leaders, and potential partners

Business Growth

distributor trends

Enjoy a great return on your investment


More About Exhibiting

For Attendees

Be first to explore and source tomorrow's top products.

Product Discovery

Experience new product launches


Networking

Get facetime with current and future business partners


Trendspotting

Gain competitive insights from exclusive seminars and panels


  • “Winter Fancy Food Show was the perfect opportunity for an emerging brand like ourselves. We are absolutely thrilled to receive a ton of great feedback and network with other emerging brands that we can potentially collaborate with.”

    - Myles Powell, Co-founder and CEO, Myles Comfort Foods

  • “The backdrop of Las Vegas mixed with the energy of the New Year helps reinvigorate us as Buyers in January. It is also a great playground for us to reconnect with our favorite producers or distributors and debrief before heading into our next sales strategy.”

    – Summer Thompson, Senior Buyer, Market Hall Foods

  • "It is always a highlight for us to attend and have the opportunity to connect with several of our key buyers, media and partners. The Specialty Food Association has a longstanding reputation for driving the trends of the specialty food categories and spotlighting innovations – which is something we at The Republic of Tea are proud to support and be a part of.”

    – Kristina Tucker, Minister of Enlightenment and Commerce, The Republic Of Tea

  • "The show presented the opportunity to see a variety of innovative items from around the world. I appreciated the forward thinking on the small business side and the representation of a diversity, equity and inclusion aisle."

    – Cathy Strange, Ambassador of Food Culture, Whole Foods