Become a Winter Fancy Food Show Exhibitor

It's time to place a winning bet! Here's what you need to know about booking your booth and exhibiting at the 2025 Winter Fancy Food Show.  

2025 Winter Fancy Food Show booth space pricing

$4700 for each 10x10 booth* for Specialty Food Association members 

$5000 for each 10x10 booth* for international pavilion organizers & international non-member exhibitors

* $650 upcharge per 10x10 corner booth 

How to book your booth

1. Confirm your SFA membership status
   If your company is U.S.-based, you must be an SFA member in good standing to exhibit at Fancy Food Shows.
   
   Not a member of SFA yet? Please click here to apply online, then SFA Sales Representative will contact you about exhibiting.
   
   Unsure of your status? Please log in to the dashboard to confirm your membership.
   
   If you are with an international company, please click here.
   
   
2. Connect with your Exhibits & Sponsorships Manager to complete your contract and payment

   Reach out via email or phone to your dedicated SFA E&S Manager, who will send you a link to complete your contract online. 
   
   Please click here to find your E&S Manager and their contact information.

3. Work with your E&S Manager to choose your booth
   After your contract and payment are complete, your Sales Representative will get back to you within two business days to start the booth selection process. Booths cannot be assigned until payment is received.

Please note: All SFA members must be product qualified to exhibit at the Show (the approval process takes about two weeks). However, we will start the contract and booking process with you while you get qualified. 

What's included for all exhibitors?

• Each 10x10 booth will be set with 8’ high black back drape and 3’ high black side drape
• A two-line identification sign (except International Pavilion Exhibitors)
• Listing in the online directory and mobile app
• Complimentary exhibitor badges: 5 badges per 10' x 10' of exhibit space. Additional badges over allotment can be purchased.

Complimentary add-ons available to SFA member exhibitors:

• Material Handling/Drayage Package 
  • SFA covers the cost of 200 lbs of material handling for each 10' x 10' booth space occupies. 
    For example, a 20’x20’ booth would receive 800 lbs of complimentary material handling.

• Complimentary Booth Package per 100 sq ft  (must submit by the deadline):
  • (2) 6’ undraped tables (30” high x 24” wide)
  • (2) chairs
  • (1) wastebasket
  • 10x10 booth carpe (black)
  • 11”x17” company name identification sign

The complimentary booth package can be requested via the Freeman Services Portal once a booth contract is finalized.