The Fancy Face-Off pitch contest returns! Live at the 2025 Winter Fancy Food Show, four exhibitors will take the stage to tell their stories and showcase their products to a panel of influential judges and hundreds of attendees.


How It Works

  Applications open on October 15, 2024 and will close on November 15, 2024


  Any 2025 Winter Fancy Food Show exhibitor may apply to pitch a product released in 2024


  Four finalists will be selected to participate in the contest


  An expert panel of judges will choose the winner, who receives $10,000 in cash and additional promotional prizes


View additional contest rules below

wffs fancy face-off


Contest Rules

1. Only products that are currently available and released to market after January 2024 are eligible. One entry per company.

2. To be considered for the competition, you MUST submit the official application by Friday, November 15, 2024 at 12 pm ET.

3. You'll be notified if you're a top 10 finalist via email by Friday, November 22, 2024. In this email, you will receive instructions on where to send pre-judging samples.

4. The event will take place at 5 pm on Monday, January 20. Finalists will appear on the Main Stage and deliver a pitch-style presentation about their product to a panel of judges.

5. Only one person from a company may present, and presenter must be owner or employee of the member company. Consultants may not present on behalf of companies. No exceptions.

6. Click here to view the Fancy Face-Off Official Rules.


Have additional questions? We're here to help! Email [email protected] and we'll get back to you promptly.