The Fancy Face-Off pitch contest returns! Live at the 2025 Winter Fancy Food Show, four exhibitors will take the stage to tell their stories and showcase their products to a panel of influential judges and hundreds of attendees.
How It Works
Applications open on October 15, 2024 and will close on November 15, 2024
Any 2025 Winter Fancy Food Show exhibitor may apply to pitch a product released in 2024
Four finalists will be selected to participate in the contest
An expert panel of judges will choose the winner, who receives $10,000 in cash and additional promotional prizes
View additional contest rules and prize package details below.
Contest Rules
1. Only products that are currently available and released to market after January 2024 are eligible. One entry per company.
2. To be considered for the competition, you MUST submit the official application by Friday, November 15, 2024 at 12 pm ET.
3. You'll be notified if you're a top 10 finalist via email by Friday, November 22, 2024. In this email, you will receive instructions on where to send pre-judging samples.
4. The event will take place at 4 pm on Monday, January 20. Finalists will appear on the Main Stage and deliver a pitch-style presentation about their product to a panel of judges.
5. Only one person from a company may present, and presenter must be owner or employee of the member company. Consultants may not present on behalf of companies. No exceptions.
6. Click here to view the Fancy Face-Off Official Rules.
Have additional questions? We're here to help! Email [email protected] and we'll get back to you promptly.
Prize Packages
Two prizes will be awarded: one Grand Prize to the winner selected by the panel of judges, and one Fan Favorite package based on audience voting.
Grand Prize Package
- Cash Prize of $10,000
- 2026 Winter Show Package including 10x10 booth and furnishings
- RangeMe Pro One-Year Subscription
- Thrive Market One-Year Membership and Credit
- Startup CPG Content Feature
- One-Hour Business Consulting Session
- Natural Products Consulting Seminar & Networking Event
- Annual Learning Pass from Emerge CPG
- Product Photography Package from Pola Marketing
- Promotion from SFA via Dedicated Press Release and Social Media
Fan Favorite Package
- Cash Prize of $2,500
- RangeMe Premium One-Year Subscription
- Annual Learning Pass from Emerge CPG
- Promotion from SFA via Dedicated Press Release and Social Media