2026 Summer Fancy Food Show Sponsorship Opportunities

Reach your target audience at any budget during the 2026 Summer Fancy Food Show, June 28-30 in New York City.

Get in Front of Buyers

  • A premium experience for all buyers at the Summer Fancy Food Show, the lounge is a highly trafficked, highly valued respite. Sponsors have the rare ability to have a company representative INSIDE the lounge to serve and answer product questions from buyers. 

    Sponsorship includes*: 

    • Access for 2 company representatives in the lounge at a time
    • Private meeting room provided in the lounge for sponsor to brand (inside) as you like and use for private meetings
    • Company logo on Exclusive Buyer Lounge Sponsor signage
    • Recognition on Buyer Lounge Thank You to Our Sponsors signage
    • Recognition on Thank You to Our Sponsors section of website 
    • Company logo and link in buyer email communication 

    Sponsor is responsible for any additional needs, including electricity, refrigeration, signage, and any items not explicitly provided above.

    Investment: $20,000

    Availability: 1

    *Deliverables subject to change based on timing when sponsorship is confirmed/paid.

  • Sponsor one of two daily refreshment services in the Buyer Lounge, a highly trafficked, highly valued respite.  You will be the talk of the lounge as buyers gather to sample and enjoy your sponsored refreshments.

    Two opportunities are available: Morning Coffee and Afternoon Beverage (beer and wine) 

    Sponsorship includes*: 

    • Opportunity to serve your food/beverage products in the Buyer Lounge EACH show day - or sponsor the refreshment station
    • Your brand on Easel Back signs on service table
    • Additional 6 ft draped table to display literature or product giveaways
    • Ability to have up to 2 company representatives on-site to serve and answer any product questions from buyers during food service hours only
    • Recognition on Buyer Lounge Thank You to Our Sponsors signage
    • Recognition on Thank You to Our Sponsors section of website
    • Company logo and link in buyer email communication 

     

    Investment

    • Morning Coffee/Beverage – $8,000
    • Afternoon Beverage (wine) – $15,000 


    Availability: 1 sponsor per refreshment break (all 3 days) 

    *Deliverables subject to change based on timing when sponsorship is confirmed/paid.
     

Offer Thought Leadership

  • Tie your brand to timely topics the Summer Fancy Food Show audience cares about by sponsoring a session on the Main Stage at Javits Center.

    Sponsorship Includes: 

    • 1-minute introduction
    • Two (2) meter panel signs promoting sponsor
    • Sponsor logo displayed on first and last slide
    • One (1) seat drop*
    • Dedicated seating to attend
    • Recognition of sponsorship at conclusion
    • Recognition on Thank You to Our Sponsors section of website 

    *Sponsor is responsible for providing swag, products, creating literature or brochure, drayage and shipping to show site. 

    Investment: $8,000

    Availability: TBD
     

Maximize Your Visibility



  • Publication bins are placed in common areas, and this sponsor may place their literature. Sponsor responsible for shipping and placement as assigned. 

    Investment: $2,000 member / $2,500 non-member

    Availability: 12
     



  • Wayfinding stations help attendees navigate the exhibit floor, create schedules, and find new products. Advertise your company and products in the Rotating Banner Ads shown on kiosk home screen. 
    Note: Image may not reflect actual station, subject to change 

    Investment: $2,000.00 

    Availability: 11
     



  • Stand out with an Interactive Listing on the Wayfinding Stations, where attendees go for help making their way around the Summer Fancy Food Show — seeking the best path and the best programs for themselves. 

    Sponsorship includes:

    Company Logo and Video or Graphic Advertisement in sponsor icon on homescreen 
    Note: Image may not reflect actual station, subject to change 

    Investment: $800

    Availability: 20
     



  • Summer Fancy Food Show participants want to make the most of their time at the event, and our wayfinding stations are relied upon to help them do just that. Align your brand with these technology-driven interactive kiosks offering interactive maps to navigate the exhibit floor, schedules with programs and education content, new products, and more. 

    Sponsorship includes:

    • 14 kiosks and toppers branded with your company logo and graphics 
    • Note: Image may not reflect actual station, subject to change
     

    Investment: $5,000 

    Availability: 1
     

Reach Your Audience Digitally


  •  

    Experience Tracker is a post event email linking attendees to exhibitors they visited. Sponsors get prime placement in listings and banners, boosting visibility. This follow-up drives traffic, generates leads, and extends event engagement.

    Sponsorship includes

    • Company logo and link
    • Email to Summer Fancy Food Show attendees co-branded with your logo

     

    Investment: $5,000

    Availability: 3

  • Maximize your reach with a sponsorship that features your brand on the registration confirmations and reminder emails. This is a great way to drive pre-show awareness among qualified attendees.

    Sponsorship includes: company logo and link on registration website promoting sponsor, in registration confirmation emails, in registration reminder emails, in "Know Before You Go" email, on iPad for Badge Pick Up, banner ad on specialtyfood.com (two-month run), recognition on official show App. 

    Investment: $5,000.00

    Availability: 3
     

  • Target your messaging to thousands of exhibitor staff members, snagging attention in the days, weeks and months before the Summer Fancy Food Show.

    Sponsorship includes: company logo and link on registration website promoting sponsor, in registration confirmation emails, in registration reminder emails, in "Know Before You Go" email, banner ad on specialtyfood.com (two-month run), recognition on official show App. 

    Investment: $5,000.00

    Availability: 3
     

  • The official Summer Fancy Food Show mobile app is an indispensable tool used by thousands of attendees at every Show. The app includes product/exhibitor search capability, booth listings, detailed event and education session listings, and more.

    Promote your brand or product with a mobile app banner ad that, once clicked, can redirect to an exhibitor detail page, a product detail page, or a specified URL. Banner ads rotate in position when the app is refreshed and certain pages are excluded from advertising. 

    Investment: $2,000.00

    Availability: 10
     

  • Reach attendees instantly with mobile app push notifications. This is a great way to promote a special event at your booth or on our event stages. App users must have push notifications enabled to receive messages. 

    Sponsorship includes: one push notification during the Show. 30 characters for the title, 40 characters for the notification message, 200 words for the content of the notification. 

    Investment: $1,500

    Availability: 8 slots total (2 per day)
     



  • Stand out from the crowd with an exclusive Splash Screen advertisement on the mobile app for the Summer Fancy Food Show. It's like putting your logo right in their pocket. You'll be seen by the masses each time they open or refresh the app.

    Sponsorship includes: exclusive Splash Screen Advertisement on the Summer Fancy Food Show mobile app for iOS and Android. 

    Investment: $15,000.00

    Availability: 1
     

Custom Sponsorships

  • We want to create sponsorships and activations at The Summer Fancy Food Show that benefit the entire ecosystem of attendees, exhibitors and sponsors. We would love to collaborate with you to bring an idea to life. 

    Sponsorship includes: entertaining experiences, lead generating activations, special sampling outlets, CSR/charity give backs, small community meetups. 

    Investment: Custom 

    Availability: 5
     

Submit the Form to Get Started

Domestic Companies


Justin Melendez
Manager, Exhibits & Sponsorships
646-878-0122
[email protected]
Kevin McGhee
Manager, Exhibits & Sponsorships
646-878-0114
[email protected]
Reta Martin
Manager, Exhibits & Sponsorships
646-878-0135
[email protected]

International Companies and International Pavilions

Contact for non-U.S. based companies looking for information on SFA, including Fancy Food Show, membership, etc.

Mimo Boulefrakh
Manager, Global Accounts
646-878-0151
[email protected]


Partner Pavilions, Incubator Village and Sponsorships

Contact today to discuss corporate sponsorship opportunities and Partner Pavilions at our events.  

Sue Khawaja
Manager, Partnerships & Sponsorships
646-878-0115
[email protected]