Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows - which are the largest specialty food industry events in North America - as well as the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information.

Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.

The Virtual Press Office is a one-stop PR shop for all your press and publicity needs. 

Free learning! 

At our free bi-annual PR Bootcamp.

Upload Your Press Releases

9 uploads per year and your press releases are added to and automatically distributed to 400+ top media. Be sure your press release provides newsworthy material versus softer content.

To read Association Press Releases click here.

To read Member Press Releases click here.

To upload Member Press Releases click here.

Exhibitor press resources

At all SFA virtual events and tradeshows.

New Products? Company news?

Your products are media magnets, and tapping into these benefits will help you get your product and company news in front of the right trade and consumer press and increase your brand awareness. Be considered for Specialty Food News, the Association’s daily e-newsletter that reaches 42,000 subscribers interested in learning about your products. Email details to

Press Contact

Jennifer Cohan
Phone: (646) 878-0306