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Who We Are

The Specialty Food Association (SFA) is a not-for-profit, membership-based trade association founded in 1952 and currently representing 3,800+ businesses.

Who We Represent

Our members are specialty food artisans, purveyors, importers, and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. 

What We Offer

Guided by our core values of innovation and inclusivity, SFA supports our members and our industry by developing resources, educational programs, and events. These include the semi-annual Fancy Food Shows, the annual State of the Specialty Food Industry and State of the Specialty Food Consumer Reports, and the annual sofiā„¢ Awards honoring excellence in specialty food.

Contact Us

The Membership Help Desk
1 (646) 878-0301 
Monday to Friday, 8:30am to 5:00pm ET (excludes holidays)

The Specialty Food Association
136 Madison Avenue, 12th Floor
New York, NY  10016

Media inquiries: please email


The organization strives to embody the following set of core values:

We are Servant Leaders

We focus on the growth and well-being of our team, our members, and our trade.

We are Inclusive

We foster an inclusive food community by welcoming and championing diverse backgrounds, traditions, and perspectives.

We are Innovators

We embrace innovation as the pathway to personal growth and organizational sustainability.