The Winter FancyFaire* Attendee Experience

Turn January from a post-holiday blur into a focused moment of inspiration and preparation. Join friends, colleagues, and innovative suppliers at the First big food show of 2027.

Get Ahead and Get Excited for the New Year

Trend of the Year

Unveiled at the First Night Celebration.

sofi Awards

Attendees can sample products from the finalists, and winners are announced live!

New Research Reveals

Be the First to see SFA’s latest research and projections.


Discover In-Demand Products, On Demand

Down every aisle, you’ll find curated showcases of top products, including new settings like the Spotlight Shoppe and First Taste Table.

First Taste Table
Escape the hustle and bustle of the Exhibit Hall by booking a seating at the First Taste Table, a new setting for for buyers and tastemakers to enjoy an intimate tasting flight, fun conversations, and collective problem-solving.
Spotlight Shoppe
See exhibitor products in a new light in this retail-inspired discovery zone. Browse by category, like frozen or snacks, or let your eyes guide you to inspired packaging and products your customers want to see on your shelves.
Debut District & Spark Pavilion
All the new, all in one place. Meet startups and first-time exhibitors in this dedicated area, including the new SFA Spark Pavilion, home to emerging brands
Category Pavilions
Find the categories you’re looking for with ease, thanks to our innovation-packed pavilions like Beverage, Snacks and Sweets, Plant-Based, and more. Sample and compare hundreds of relevant products in each dedicated aisle.

Sample and Network Beyond the Show Floor

Grab a breath of fresh air as the trade show experience goes beyond the Exhibit Hall. You’ll discover exhibitor products alongside local specialties through the Winter FancyFaire* Campus Tasting Trail.


Registration

Explore the Show Floor

A reimagined Exhibit Hall experience, where inspiration can be found in every corner.

Discover tastings, showcases, and networking at every turn. Use the Winter FancyFaire* floor map to plan your journey and make the most of your time on the show floor.

View 2026 Exhibitors

Who Attends

Find Who and What You're Looking For

We've incorporated new technologies and are using data to help you meet with the right brands and partners, so you maximize ROI and ROT. 

new event app

New Event App

The Winter FancyFaire* app is built on a new system and offers enhanced tools. Explore exhibitors, products, and sessions and boost your efficiency with interactive maps and better networking tools.

ask sofi AI

“Ask Sofie” AI Chatbot

Your personal event liaison, offering instant answers, recommendations, and smarter support with real-time event data and expanded SFA content. Chat with Sofie on the SFA website or in the event app.

personalization

Personalization

Planning your show is easier than ever, with suggestions for products, booths, and more based on your unique business.

insights and data

Insights & Data

Gain better and deeper insights into your activity during the show seamlessly, making post-show connections and deal-making easier than ever.

First-to-market opportunities • First-look innovations • First-rate connections

And your First taste of the future of specialty food

Registration Book Exhibit