The Specialty Food Association is a not-for-profit organization by, of, and for our members. We proudly represent food businesses of all kinds: manufacturers, retailers, distributors, and more. From our trade shows Winter FancyFaire* and the Summer Fancy Food Show to the sofi Awards to research reports and more, SFA benefits connect and champion our member companies and support the growing specialty food industry.
If you're not a member yet, we invite you to learn more on this page. You can also always reach us at [email protected] with any questions.
Community and Market Access
- Exclusive access to exhibit at SFA tradeshows: Winter FancyFaire*, the Summer Fancy Food Show, and the Good Food Mercantile
- Discounted attendee badges for SFA tradeshows
- Mentorship Program connecting you with industry veterans
- Member Directory Listing
- Networking activities at year-round regional meet-ups
- Volunteer opportunities with SFA’s Board of Directors, Committees, and Councils
- Good Food Qualification, a special designation for values-driven brands
Education and Insights
- Preferred access to Maker Prep Course, a six-month program that fast-tracks your tradeshow participation
- Complimentary research and trend reports, including the annual Fancy Forecast Consumer Report and twice-annual Industry Outlook reports
- Year-round education including expert-led webinars, Tip Sheets, Maker Takeaways, and more, at no cost
- Legislative/regulatory education so that you stay up-to-date on the latest happenings in the industry
Visibility and Promotion
- Press releases distributed for free via Cision (9 per year)
- Access to Awards Programs: the Sofi Awards and Good Food Awards for products and the People Awards for Individuals
- Use of SFA logos
- Industry Exchange Groups
- Complimentary white-background product photography by POLA Marketing
Business-Building Tools
- Special offers from SFA Premier Providers: NIQ, Oracle, NetSuite, BILL.com Toast, and Keychain
- Enhances visibility and discounts on RangeMe membership
- Exclusive offers from Floret financial software
- Marketing and branding support from POLA Marketing
