Specialty Food Magazine

Print and Digital Edition

Delivering features, products, trends to more subscribers than any magazine in the market. 

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  • 35,000 subscribers 
    *metrics based on 6-month period

A Graphic showing the circulation breakdown of the Specialty Food Magazine


  • Display Advertising available on a 1-time and 2-time basis
  • Spotlight Showcase Fixed-format ads
  • Discounted rates for Specialty Food Association members


Published in January and June

IssuePublication DateProduct Highlights / Bonus DistributionOrders and Materials


January 2025

2023 Food Trends
2023 SFA Leadership Award Honorees
Store Tour of Las Vegas
Winter Fancy Food Show Issue



June 2024

The State of the Specialty Food Industry highlights
sofi Award Winners
Lifetime Achievement and Hall of Fame Honorees
Store Tour of New York
Summer Fancy Food Show Issue

April 29, 2024

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Advertising Specifications

  • Trim size for all publications: 8 1/8” x 10-7/8” (206 mm x 276 mm)

Page Dimensions

  • Live Area/Safety: 7” x 10” (178 mm x 254 mm)
    Keep all text and key images within these dimensions.
  • Trim Size: 8-1/8” x 10-7/8” (206 mm x 276 mm)
  • Bleed Size: 8-3/8” x 11-1/8” (213 mm x 283 mm)
    Includes the required 1/8” bleed allowance on each side.

Electronic File Requirements

PDF files (specifically PDF/X-4 type) are required. 

The advertisement file should be the correct final size and include clear indications of trim lines and registration marks. Please set trim and registration marks to the outside of the document.

Prior to creating the PDF, the following details must be verified:

  • Images must be a minimum resolution of 300 dpi. Photos downloaded from the Internet are lo-res and NOT acceptable. Poor quality and clarity prohibit us from publishing photos taken from websites.
  • All colors must be converted to CMYK; no Pantone or RGB colors.
  • Use generic CMYK color settings; do not embed color profiles.
  • Trapping settings must be correct to avoid overprinting and type re-flow.

Color Proofs

To ensure accurate color reproduction, the ad file should be accompanied by or immediately followed up with a press-quality color proof. Valid color proofs include MatchPrints, Fuji proof, or digital proofs such as an Epson or Iris. Laser, ink-jet or color copy proofs are not acceptable for press reproduction. If a valid proof is not provided, the publisher of Specialty Food magazine assumes no responsibility for color and content of the final product.

Submit Your Print Display Ad to Specialty Food magazine via SendMyAd

  • Step 1: Go to SendMyAd portal and log into your existing account or create an account.
  • Step 2: From the Dashboard screen, click on <Send My Ad> button.
  • Step 3: Choose Specialty Food magazine as publication from drop down menu.
  • Step 4: Enter or find your advertiser name then:
    • a) Select issue for which you are submitting this ad from drop down menu.
    • b) From drop down menu choose applicable ad size/shape being sent.
    • c) Enter contact info for associated company.
    • d) Leave Additional Instructions field blank; unless there is critical info to include.
  • Step 5: Choose and upload your file:
    • a) Must be PDF/X-4 format; no other formats are accepted.
    • b) If sending a full page ad that is intended to bleed, be sure to select the Full Page - Bleed option so that file will preflight correctly.
  • Step 6: Review your ad carefully including any on screen warnings or errors. Adjust file or re-post as needed.
  • Step 7: Click on <Approve> button to submit to us. Production will review and accept (or reject) your files later on in the publication cycle. Please be patient.

Insert Specifications for Print Publications

Size, folding and content approval of inserts is required prior to acceptance. Inserts must be produced to publisher’s specifications. Contact your Member Relations representative for more information.

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To learn more about Advertising Opportunities and speak to your representative click below.