Specialty Food Association Education | Webinars, Courses & Learning Center | Specialty Food Association

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Throughout the year and during Fancy Food Shows, SFA offers educational content at no or low cost for members. From webinars and research reports, to the six-month Maker Prep Course and beyond, SFA's educational offerings are evolving and expanding alongside our membership.

10 Questions to Ask When Starting a Food Business

This one-page guide covers the key topics you need to consider as you plan a career in specialty foods.

2025 Industry Outlook Report

The four macrotrends explored in this resource provide a framework for how specialty food companies can approach the year ahead strategically, grow their businesses, and continue to deliver what consumers are craving.

Category Trend Reports (Member only)

Explore emerging and sustained trends that are driving sales and innovation across the industry in our monthly Trend Reports.

Reports, Education & Directory (Member only)

From food safety to sales strategy, our member-only education is designed to help you grow your business, sharpen your skills, and stay informed.

Maker Prep Course

A six-month crash course for early-stage makers seeking foundational knowledge and expert guidance. With in-person sessions at Fancy Food Shows and self-paced online learning in between, participants learn how to launch, market, and distribute their products.

Webinars

Tune in as experts from every corner of the food industry discuss trends, research, current events, best practices, and more. From lawyers helping you protect your brand to marketing experts talking TikTok and so much more, SFA's monthly webinars offer something for everyone.