The SFA Hall of Fame
Honoring long-serving members of the specialty food community for their achievements and impact 
2015 Hall of Fame award winner

Herman Goelitz Rowland, Sr.

Jelly Belly Candy Company
2015
Hall of Fame

Herman G. Rowland is Chair of Jelly Belly Candy Company in Fairfield, Calif. The firm manufactures Jelly Belly jelly beans and 70 Confections by Jelly Belly gourmet candies. Rowland is a fourth generation candy man and the descendent of Gustav Goelitz, a German immigrant who launched the family's candy making tradition in this country.