The First industry event of the year, Winter FancyFaire* 2027 brings the specialty food community together in one of the world's great food cities: San Francisco. Elevate your trade show experience with offsite sampling, unstructured networking, and local immersion.
Get Hands-On in the Convention Center
Meet inspiring exhibitors down every aisle. Browse the Spotlight Shoppe shelves. Book a seat at First Taste Table. And more.
Taste the Newest and Best in Specialty
Winter FancyFaire* exhibitors showcase new, in-demand specialty products across 40+ categories, from functional beverages to high-protein snacks and more.
Get Excited and Ready for the Year, Together
The best recipe to beat the post-holiday slump: having fun, giving back, and looking to the year ahead.
Who Attends Winter FancyFaire*
A Guidepost for the Year Ahead
The debut of Winter FancyFaire* brought the specialty food community together for a 2026 kickoff event that delivered elevated sampling, discovery, and networking experiences unmatched by any other trade show.
12,000+
Industry Professionals
4,000+
Buyer Attendees
1,835
Key Buyers
16
Offsite Sampling Locations
1000+
Exhibitors
310
First-Time Exhibitors
135,450
Square Feet
1
18-Foot-Tall Yeti
Trend of the Year
Unveiled at the First Night Celebration.
sofi Awards
Attendees can sample products from the finalists, and winners are announced live!
Industry Outlook 2027 Reveal
Be the First to see SFA’s latest research and projections.
A Taste of Local Neighborhoods
The Winter FancyFaire* experience is deeply connected to the culinary scene of the host city, offering local immersion for those who want it. Think exhibitor product sampling at local restaurants, San Francisco chefs cooking on the show floor, and more.
An Elevated Exhibit Hall
Discover tasting opportunities, innovative showcases, and networking moments in every corner of the show floor. From Spotlight Shoppe to First Taste Table and Discovery Kitchen, you'll never be bored at Winter FancyFaire*.
2027 Show Dates & Hours
*All Halls open 9:30 am for buyers badges.
Sunday
January 17, 2027
10 am* - 5 pm
Monday
January 18, 2027
10 am* - 5 pm
Tuesday
January 19, 2027
10 am* - 3 pm
And your First taste of the future of specialty food
Highlights from San Diego 2026
The debut of Winter FancyFaire* brought the specialty food community together for a 2026 kickoff event that delivered elevated sampling, discovery, and networking experiences unmatched by any other trade show.
A Taste of the 2026 Show
Read the Recap
Serving as a guidepost for the year ahead, the show featured more than 1,000 exhibitors and a wide array of new-to-market products, along with leveled-up experiences including local immersion, creative sampling and networking events, personalized recommendations, virtual reality showcases, and more. Brands were also able to engage with both attendees and the San Diego community beyond the trade show walls through activations and events with local restaurants, small businesses, and nonprofits.
Discover What's Next
January 17-19, 2027 • San Francisco, CA