Digital and Social Advertising



  • Reach thousands of specialty food professionals who follow SFA on social by running a sponsored message in SFA’s Instagram and Facebook Stories.

    Includes:

    • Your ad in SFA's Instagram and Facebook Story – post will be live for 24 hours
    • Sponsor account to be tagged in Story
    • Click-through link drives traffic directly to your website
    • Sponsor provides visual asset, to be approved by SFA
      • Static image or video in 9:16 dimensions
      • Maximum video length = 15 seconds 


    Availability: Two available slots per week

    Investment: $750 per Story (or $1,250 for both weekly slots) 

    Deadline: 3 weeks prior to run date(s)

    Metrics:

    • 37K followers on Instagram, 29K on Facebook
    • Metrics to be reported
      • Views
      • Accounts Reached
      • Link Clicks (if relevant)
     

    This sponsorship opportunity is exclusive to SFA members and exhibitors at upcoming SFA trade shows.

     
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  • Align your brand with SFA, its mission, and its member community. Seasonal sponsors will be recognized with gratitude across social media, the SFA website, and in monthly emails to members.

    Includes:

    • Mentioned one (1) Thank You video post on LinkedIn, Instagram, Facebook, TikTok, and X 
      • SFA to create video assets 
    • Mentioned in three (3) IG and FB Story posts, one per month
    • Banner ads in three (3) member email newsletters, one per month
    • Banner ads on SFA website for the quarter
      • Click-through link on banner ads drives traffic directly to your website

    Sponsor to provide preferred logo, banner ad assets

     

    Availability: 1 available slot per quarter

    Investment: $8,000

    Deadline: 6 weeks prior to run date(s)

    Metrics:

    • 54K followers on LinkedIn, 37K on Instagram, 29K on Facebook
    • Metrics to be reported
      • Video Views
      • Website Page Impressions
      • Email Opens
      • Banner Ad Clicks

    This sponsorship opportunity is exclusive to SFA members and exhibitors at upcoming SFA trade shows.


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  • Maximize your brand’s visibility with high-impact digital banner ads on SpecialtyFood.com, the go-to destination for food Industry Professionals  

    Includes:

    • 4 Banner Ads – Multiple ad placements to increase brand exposure 
    • Click-Through Link – Drive traffic directly to your website 


    Investment:

    • 1 Quarter Campaign ( 3 Month Run) MEMBER: $3,000 | NON-MEMBER: $4,000
    • Year-round Campaign - Per Quarter MEMBER: $2,500 | NON-MEMBER: $3,500 


    Availability: Year-round 

    Deadline: 2 weeks Prior to Run Dates

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  • Get direct access to specialtyfood.com visitors and retarget them with your band’s ads anywhere they visit online.
     
    Includes
    • 3 Digital Banner Ads – Display your brand in various sizes for maximum exposure
    • Custom Click-Through Link – Drive traffic directly to your website or landing page
    • Strategic Audience Retargeting – Stay in front of engaged specialtyfood.com visitors as they browse the web.

    Investment:
    • Monthly Campaign 50,000 Impressions | $2,500
    • Quarterly Campaign 200,000 Impressions | $7,000
    • Year-round Campaign 1 Million Impressions | $25,000 

    Availability: Year-round
     
    Deadline: 2 weeks Prior to Run Dates 
     
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Sponsored Email Advertising



  • You get a custom-designed email that showcases your brand, product, or service, delivered directly to a highly engaged food industry audience. 

    INCLUDES:

    • 1 custom email – Reaching 52,000+ recipients
    • Maximum width of 650 pixels
    • HTML Format Required
    • $100 HTML conversion available 


    Investment: $3,000 Member | $4,500 Non-member 

    Availability:  Available Per Month

    Deadline: 2 weeks Prior to Run Dates

    Metrics:

    • DISTRIBUTION: 53,810
    • OPEN RATE: 36.20%
    • CTOR: 16.21%

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  • Dedicated e-mail you design that is distributed to our entire showcases your brand, product, or service, delivered directly to a highly engaged food industry audience. 

    INCLUDES:

    • 1 out of 12 positions to promoted your product
    • 1 email reaching 50,000+ recipients 


    Investment: $450 MEMBER RATE | RUNS 1X A MONTH 

    Availability:  Available Per Month 

    Deadline: 2 weeks Prior to Run Dates 

    Metrics:  

    • DISTRIBUTION: 53,810
    • OPEN RATE: 36.20%
    • CTOR: 16.21%

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Educational Webinar Series



  • Position your brand as an industry leader by sponsoring the SFA Webinar Series, an exclusive opportunity to engage with a highly targeted audience of food industry professionals. 

    SPONSORSHIP INCLUDES:

    • 3 to 6 webinars per quarter
    • Opportunity to provide a one-minute live introduction to the audience
    • Sponsor logo displayed at the beginning and end of the webinar
    • Sponsor logo featured in:
      • Webinar promotion on specialtyfood.com
      • Emails Campaigns promoting webinar
      • Social Media Promotion on Facebook Instagram and LinkedIn 
      • Your logo and website link will be included in the post-webinar participant email. 


    Investment: $5,000 

    Availability: 1  PER QUARTER  

    Deadline: TBD 

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