Digital and Social Advertising
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Reach thousands of specialty food professionals who follow SFA on social by running a sponsored message in SFA’s Instagram and Facebook Stories.Includes:
- Your ad in SFA's Instagram and Facebook Story – post will be live for 24 hours
- Sponsor account to be tagged in Story
- Click-through link drives traffic directly to your website
- Sponsor provides visual asset, to be approved by SFA
- Static image or video in 9:16 dimensions
- Maximum video length = 15 seconds
Availability: Two available slots per weekInvestment: $750 per Story (or $1,250 for both weekly slots)
Deadline: 3 weeks prior to run date(s)
Metrics:
- 37K followers on Instagram, 29K on Facebook
- Metrics to be reported
- Views
- Accounts Reached
- Link Clicks (if relevant)
This sponsorship opportunity is exclusive to SFA members and exhibitors at upcoming SFA trade shows.
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Align your brand with SFA, its mission, and its member community. Seasonal sponsors will be recognized with gratitude across social media, the SFA website, and in monthly emails to members.Includes:
- Mentioned one (1) Thank You video post on LinkedIn, Instagram, Facebook, TikTok, and X
- SFA to create video assets
- Mentioned in three (3) IG and FB Story posts, one per month
- Banner ads in three (3) member email newsletters, one per month
- Banner ads on SFA website for the quarter
- Click-through link on banner ads drives traffic directly to your website
Sponsor to provide preferred logo, banner ad assets
Availability: 1 available slot per quarter
Investment: $8,000
Deadline: 6 weeks prior to run date(s)
Metrics:
- 54K followers on LinkedIn, 37K on Instagram, 29K on Facebook
- Metrics to be reported
- Video Views
- Website Page Impressions
- Email Opens
- Banner Ad Clicks
This sponsorship opportunity is exclusive to SFA members and exhibitors at upcoming SFA trade shows.
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- Mentioned one (1) Thank You video post on LinkedIn, Instagram, Facebook, TikTok, and X
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Maximize your brand’s visibility with high-impact digital banner ads on SpecialtyFood.com, the go-to destination for food Industry ProfessionalsIncludes:
- 4 Banner Ads – Multiple ad placements to increase brand exposure
- Click-Through Link – Drive traffic directly to your website
Investment:- 1 Quarter Campaign ( 3 Month Run) MEMBER: $3,000 | NON-MEMBER: $4,000
- Year-round Campaign - Per Quarter MEMBER: $2,500 | NON-MEMBER: $3,500
Availability: Year-roundDeadline: 2 weeks Prior to Run Dates
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Get direct access to specialtyfood.com visitors and retarget them with your band’s ads anywhere they visit online.
Includes:- 3 Digital Banner Ads – Display your brand in various sizes for maximum exposure
- Custom Click-Through Link – Drive traffic directly to your website or landing page
- Strategic Audience Retargeting – Stay in front of engaged specialtyfood.com visitors as they browse the web.
Investment:- Monthly Campaign 50,000 Impressions | $2,500
- Quarterly Campaign 200,000 Impressions | $7,000
- Year-round Campaign 1 Million Impressions | $25,000
Availability: Year-round
Deadline: 2 weeks Prior to Run Dates
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Sponsored Email Advertising
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You get a custom-designed email that showcases your brand, product, or service, delivered directly to a highly engaged food industry audience.INCLUDES:
- 1 custom email – Reaching 52,000+ recipients
- Maximum width of 650 pixels
- HTML Format Required
- $100 HTML conversion available
Investment: $3,000 Member | $4,500 Non-member
Availability: Available Per Month
Deadline: 2 weeks Prior to Run Dates
Metrics:- DISTRIBUTION: 53,810
- OPEN RATE: 36.20%
- CTOR: 16.21%
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Dedicated e-mail you design that is distributed to our entire showcases your brand, product, or service, delivered directly to a highly engaged food industry audience.INCLUDES:
- 1 out of 12 positions to promoted your product
- 1 email reaching 50,000+ recipients
Investment: $450 MEMBER RATE | RUNS 1X A MONTHAvailability: Available Per Month
Deadline: 2 weeks Prior to Run Dates
Metrics:
- DISTRIBUTION: 53,810
- OPEN RATE: 36.20%
- CTOR: 16.21%
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Educational Webinar Series
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Position your brand as an industry leader by sponsoring the SFA Webinar Series, an exclusive opportunity to engage with a highly targeted audience of food industry professionals.SPONSORSHIP INCLUDES:
- 3 to 6 webinars per quarter
- Opportunity to provide a one-minute live introduction to the audience
- Sponsor logo displayed at the beginning and end of the webinar
- Sponsor logo featured in:
- Webinar promotion on specialtyfood.com
- Emails Campaigns promoting webinar
- Social Media Promotion on Facebook Instagram and LinkedIn
- Your logo and website link will be included in the post-webinar participant email.
Investment: $5,000Availability: 1 PER QUARTER
Deadline: TBD
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