As today's consumers push back on digital overstimulation and the increasing omnipresence of AI, SenseMaxxing represents the consumer desire for full-volume flavor, texture, and visual drama that affirms the very human capacity to feel. This deep-dive trend report examines how the SFA 2026 Trend of the Year is playing out in various confectionary and sweets categories. 

From top-selling Swedish candy in the TikTok Shop to how foodservice operators are tapping into SenseMaxxing with innovative new offerings, this report covers a range of data points and unearths inspiring ideas. Download it today to spark new ideas and guide your strategic thinking around how your company can tap into consumers' demand for over-the-top flavor and texture experiences.