Blue Apron and DashMart by DoorDash, revealed today that they have expanded the availability of Blue Apron’s Heat & Eat meals to 11 domestic markets, including New York City. DashMart is a delivery-only convenience store platform where customers can order household essentials.
Heat & Eat dishes are prepared, single-serving meals that are ready in 5 minutes or less.
“The expansion of our partnership with DashMart by DoorDash into additional markets follows a successful pilot program that we launched in Philadelphia last year,” said John Adler, Blue Apron’s SVP of physical product, in a statement. “These types of strategic partnerships are an important market opportunity for us to expand our reach and provide customers with access to our products without a subscription. We’re committed to providing them with even more convenient ways to bring Blue Apron into their kitchens each week.”
In addition to New York City, Blue Apron’s Heat & Eat meals are available for delivery in select areas in New Jersey, Virginia, Illinois, Maryland, Ohio, and Pennsylvania. DashMart customers can choose from a selection of Heat & Eat meals including Cheesy Truffle Cavatappi and Spanish-Style Beef & Rice.
DashMart is a grocery store and warehousing service that sells fresh meats, produce, baked goods, household essentials, personal care items, medicine, and more.
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