Back to Specialty Food News

Empire Co. Limited Adds New FreshCo Locations

Specialty Food Association

Empire Co. Limited has announced the next seven locations for the expansion of its FreshCo discount banner, marking the halfway point in its plan to open 10 to 15 FreshCo stores in 2021.

“Empire’s discount network has grown 23 percent since we opened our first store in the West only two years ago,” said Mike Venton, general manager, discount at Empire, in a statement. “We are committed to delivering market share growth through Project Horizon; Alberta is ripe with opportunity for Empire to compete with a strong discount offering. We are now more than half way through our FreshCo expansion in Western Canada.”

There are 37 FreshCo locations in Western Canada confirmed to date.

Related: Empire Co. Expands Farm Boy BannerEmpire Co. Introduces Three-Year Expansion Plan.

Image: Sobeys Inc./FreshCo