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Flavored Water is Trending

This month’s main food and drink trend on TikTok is water, reports Delish. The hashtag #WaterTok now has over 140 million views and 13,000 posts.

Social media users are swapping recipes that include adding syrups and flavorings to make the drink more appealing. Content creators are also regularly posting “Water of the Day” to encourage viewers to try the trend for themselves.

The news source attributes the trend to Tonya (@takingmylifebackat42) who popularized the current flavored water trend with drinks like orange mermaid water and salted caramel apple water. Her recipes, as well as those of other creators, use a blend of big brands and specialty products to help innovate flavors that are shared with their communities. Full Story

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