Back to Specialty Food News

Fresh Thyme Market, Merryfield Partner on Consumer Education

Specialty Food Association

Fresh Thyme Market has partnered with Merryfield, a company helping consumers better understand products sold at retail.

Fresh Thyme Market will be the first retailer to adopt the Learn & Earn program powered by Merryfield Rewards, which employs Cornerstone's Smart Shelf Tags to increase in-store consumer engagement and influence point-of-purchase decisions through in-aisle branded digital content and offerings.

"We're thrilled that Fresh Thyme Market has chosen Learn & Earn to engage and educate their in-store shoppers," said David Mayer, Merryfield founder and CEO, in a statement. "Fresh Thyme Market has been a leader in adopting Smart Shelf Tags and now by implementing Learn & Earn, they're demonstrating a commitment to helping shoppers make more informed buying decisions in-store while enabling brands to provide digital content and exclusive offers."

Scanning the Learn & Earn QR codes with a smartphone camera reveals product information, educational content, and money-saving offers to spur purchases. Digital content supported by the service includes videos, web content, images, product ingredients, and nutritional attributes. This will enable brands to provide greater transparency with their products.

"We first added Smart Shelf Tags with enhanced QR codes to help our shoppers make better-informed buying decisions in-store while allowing our supplier partners to provide digital content to best present their products to our shoppers," said Jonathan Lawrence, VP of center store at Fresh Thyme Market, in a statement. "Through Learn & Earn, we're now able to pair digital in-store education with exclusive at-shelf digital promotion tools…”

This spring, Fresh Thyme Market will roll out the QR code capabilities to all 71 stores in 10 states.

Related: Instacart to Leverage ChatGPT; Q&A with David Postolski: QR Code Requirements, Opportunities