Quicklly, a marketplace for Indian and South Asian food in the U.S., and Instacart have partnered to launch a new storefront that offers nationwide delivery of Quicklly's ready-to-eat meal kits in three to four days.
This is the first launch of Quicklly's collaboration with Instacart. The second phase includes plans for local grocery delivery and will launch in the coming months.
"From the start, we've seen and believed in the power of multicultural consumers to shape and shift the future of the grocery category," said Keval Raj, co-founder of Quicklly, in a statement. "This new partnership with Instacart is a win-win for both companies and our customers across the country. We're thrilled to be working together to increase the scope and scale of Quicklly's digital presence as well as the availability of South Asian cuisine.”
Quicklly's meal kits are dry-packed and ready-to-eat and include simmer sauces. Varieties include tikka masala, vegetable biryani, vindaloo sauces, dal tadka, and rotis.
In addition to this direct-to-consumer meal delivery service launch, Quicklly and Instacart plan to grow their offerings in the coming months to include grocery delivery of Indian pantry staples and desi spices and sauces in as fast as an hour.
"As the grocery shopping experience has become increasingly digitized, many consumers of Indian and South Asian food and the mom-and-pop stores that source them have been left behind," said Raj. "We created Quicklly to help close that digital divide and increase access to premium South Asian groceries."
Related: Instacart Unveils First Brand Campaign; Kroger to Innovate Meal Kits, Prepared Meals.