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Natural Grocers Expands Private Label

Specialty Food Association

Natural Grocers has added five varieties of canned seafood to its line of Natural Grocers Brand Products, the company's private label.

Varieties include Albacore, Skipjack Tuna, Wild Pink Salmon, and two types of Wild Sardines. They are all non-GMO, globally sourced, wild-caught, gluten-free, and kosher and join the company's growing private label portfolio of more than 800 products.

“We're proud to offer our customers these affordable, premium-quality products that meet our rigorous Fish and Seafood Standards. In addition to prioritizing wild-caught and sustainably harvested fish and seafood, our vendor partners with small-scale fisheries, using practices that protect juvenile fish and unintended species from harvest,” said Raquel Isely, VP of marketing for Natural Grocers, in a statement. "Red-listed species on the Monterey Bay Aquarium's Seafood Watch are never used, because we choose to be responsible for the impact our Natural Grocers Brand Products make every step of the way, from the ocean to your table."

Recent additions to the private label line include wild-caught, sustainably harvested Frozen Prepared Seafood, Organic Mustard, Epsom Salts, and several flavors of Organic Chocolate Bars. The company said that the next addition to the portfolio will be Sparkling Spring Water in non-BPA lined aluminum bottles.

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