UNFI has partnered with Crisp, a programmatic commerce platform for the food and beverage industry, to help brands share, manipulate, and utilize UNFI data for distribution insights and planning. Through this partnership, CPG brands can monitor UNFI sales and inventory levels across their retail sales channels, update their own analytics and business intelligence platforms, and access visual reports to help identify performance issues, voids, and regional sales opportunities, according to the distributor.
“Finding and delivering innovative solutions that help our suppliers respond quickly to new opportunities and insights is critical in this constantly evolving industry,” said Chris Testa, UNFI president, in a statement. “This relationship with Crisp is a great example of how UNFI is helping food companies better leverage data to make smart decisions going forward and ultimately improve the service level to our retail customers. I encourage all our suppliers to explore this new offering.”
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Image: Crisp/UNFI