.png)
WHIMS Delights
WHIMS is reinventing candy with joy—and none of the junk.
We make low-sugar, dairy-free chocolate inspired by America’s favorite treats—without sugar alcohols, palm oil, gluten, or artificial ingredients. Every piece of WHIMS has just 1g of sugar, making it a smart indulgence for today’s ingredient-conscious consumer.
Born from a personal health journey, WHIMS was created to prove that better-for-you candy doesn’t have to taste “healthy.” With indulgent flavor and a clean label, we’re building the next-generation chocolate brand for people who want to treat themselves without the crash.
Now in 1,200+ stores nationwide, WHIMS is on a mission to remove 1 million pounds of sugar from the American diet by 2030.
This business is at least 51% owned, controlled, and actively managed by:
- Woman/Women
- Minority/Minorities: Asian
Contacts
-
Leanne Viola
Co-Founder -
Jesse Barruch
Founder & CEO -
Mahammatt Baba