Norm Jelsma

Norm Jelsma is the National Sales Manager for Milo’s Whole World Gourmet, where he helps guide Brownwood Farms and other brands to new heights through expanded distribution and sales growth. Now approaching nearly 40 years in the specialty food industry, Norm’s journey began part-time as a produce clerk at D&W Foods, where the Woodrick family supported his education and career development. He spent 12 years with them, ultimately becoming a manager, an early chapter in a long career shaped by mentorship and opportunity. 

An active member of the Specialty Food Association, Norm has served on multiple committees and is currently a mentor in the SFA Mentorship Program. For him, the passion and creativity of the people in the industry remain the biggest inspiration. 

Now in the later stages of his career, Norm is excited to continue building success stories — like the recent milestone of securing placement for Brownwood Farms products at The Fresh Market — and helping the next generation grow.